World Cup 2022 Search Trends Shows Event Driving E-Commerce Revenues

World Cup 2022 extended the year-end shopping calendar, creating a propitious sales scenario for e-commerce.

A survey by market research and consulting firm Ipsos in partnership with Mercado Ads in Brazil points out that 68% of Brazilians will make purchases to follow the games.

Some highlights, based on Similarweb data gathered by our colleagues in Brazil Vicky Almeida and Cristiana Simon showed the following insights:

• In Brazil, the first peak in searches happened in April 2022, with the World Cup draw. The date drove 1.5 million searches for keywords related to the event.
• Interest skyrocketed again in August, escalating through October. October growth over September was of 52%.
•  In the last 28 days, the number of searches in Brazil for the event reached its highest peak, with 2.3 million searches.

And what were the most searched products?

Over the past 28 days, the top 5 search terms in desktop were:

1. Geladeira (refrigerator)
2. iPhone 13
3. Cerveira (brewery)
4. Ar condicionado 12.000 BTUs (air conditioner)
5. iPhone 12 128 GB

Now, check out the news portals and e-commerce sites that received the most traffic from searches related to this year’s World Cup:

Finally, the following e-commerce sites received the most visits based on the keywords related to World Cup 2022:

The Similarweb Insights & Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to press@similarweb.com). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or similarweb.com/blog/insights/.

Methodology

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