Best Selling Beauty & Personal Care Brands on Amazon

See the full list of Market Leaders In Amazon Beauty & Personal Care for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Beauty & Personal Care category

See which brands are leading the Beauty & Personal Care category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Kitsch	0.66%	0.32pp	11.9M	53.73%	13.12%	12.36%	$11.67	1.01%
Native	0.36%	0.19pp	8M	7.65%	12.64%	7.00%	$7.72	0.67%
EQQUALBERRY	0.20%	0.18pp	4.2M	45.41%	9.33%	11.35%	$5.53	0.92%
celimax	0.19%	0.15pp	10.2M	33.58%	4.41%	5.08%	$0.59	0.94%
Dr.Melaxin	0.19%	0.14pp	1.9M	2.88%	10.82%	10.11%	$6.58	0.59%
Kitsch	0.66%	0.32pp	11.9M	53.73%	13.12%	12.36%	$11.67	1.01%
Native	0.36%	0.19pp	8M	7.65%	12.64%	7.00%	$7.72	0.67%
EQQUALBERRY	0.20%	0.18pp	4.2M	45.41%	9.33%	11.35%	$5.53	0.92%
celimax	0.19%	0.15pp	10.2M	33.58%	4.41%	5.08%	$0.59	0.94%
Dr.Melaxin	0.19%	0.14pp	1.9M	2.88%	10.82%	10.11%	$6.58	0.59%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Beauty & Personal Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Kitsch

Native

EQQUALBERRY

celimax

Dr.Melaxin

Top selling sub-categories in the Beauty & Personal Care category

Explore the breakdown of sub-categories within the Beauty & Personal Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	6.58%	9.79%	1.82%	62	11.51%
	89	12.17%	9.90%	15.97%	< 50	5.98%
Treatments & Masks	81	18.34%	0.93%	14.48%	100	8.79%
Creams & Moisturizers	< 50	8.39%	19.48%	9.40%	72	7.37%
Cleansers	76	10.00%	10.21%	8.03%	58	2.22%
Toners & Astringents	54	9.62%	6.70%	13.35%	93	3.08%
Polishes & Scrubs	Unlock full list >	9.97%	1.08%	9.90%	61	8.67%
	97	6.12%	10.79%	7.80%	64	2.63%
Cleansers	83	17.33%	2.20%	18.78%	100	7.28%
Moisturizers	76	7.45%	0.70%	5.66%	58	17.74%
Body Scrubs	94	9.61%	5.42%	8.74%	99	1.63%
Sets & Kits	87	1.79%	10.00%	1.06%	99	7.82%
Body Mud	Unlock full list >	8.58%	1.73%	9.97%	100	5.31%
	82	17.54%	1.55%	13.70%	< 50	9.01%
Sunscreens	53	11.62%	5.68%	15.41%	72	4.36%
Self-Tanners	93	4.80%	12.54%	6.77%	54	9.65%
After Sun	96	8.42%	7.41%	6.94%	100	19.58%
Tanning Oils & Lotions	Unlock full list >	4.25%	11.62%	3.30%	72	9.78%
	100	8.22%	4.05%	2.78%	57	16.68%
Balms & Moisturizers	86	8.70%	6.65%	10.00%	63	7.12%
Lip Plumpers	66	6.86%	8.58%	8.51%	96	8.55%
Lip Butters	99	16.92%	3.71%	9.98%	75	3.66%
Scrubs	Unlock full list >	7.72%	5.20%	9.89%	70	4.58%
	98	7.12%	1.26%	9.88%	90	8.91%
Masks	100	8.71%	2.07%	7.35%	96	4.94%
Creams	86	9.86%	18.42%	5.19%	98	4.71%
Serums	< 50	18.78%	15.59%	9.47%	< 50	2.99%
Wrinkle Pads & Patches	85	9.66%	9.70%	8.86%	97	3.30%
Balms	Unlock full list >	4.56%	12.63%	1.54%	93	0.93%
	82	7.00%	9.84%	10.60%	100	11.06%
	96	1.54%	7.12%	9.50%	64	7.08%
Shampoos	96	17.16%	9.06%	7.07%	100	1.71%
Conditioners	98	9.73%	0.84%	10.00%	66	6.32%
Shampoo & Conditioner Sets	90	16.51%	2.38%	12.69%	77	9.26%
Dry Shampoos	59	6.29%	9.55%	7.01%	78	9.53%
2-in-1 Shampoo & Conditioner	Unlock full list >	6.15%	12.59%	9.01%	78	12.50%
	90	8.43%	5.57%	9.43%	98	1.49%
Hair Sprays	< 50	4.12%	9.83%	1.61%	86	11.22%
Gels	98	10.00%	9.59%	8.26%	90	1.77%
Creams & Lotions	< 50	17.21%	13.01%	2.73%	67	13.10%
Mousses	59	1.89%	15.20%	1.21%	< 50	15.29%
Styling Treatments	Unlock full list >	7.84%	7.31%	5.12%	98	9.95%
	< 50	11.41%	4.12%	18.19%	86	5.89%
Clips & Barrettes	55	16.93%	7.47%	6.11%	53	7.55%
Elastics & Ties	71	0.70%	4.95%	9.76%	99	9.78%
Headbands	98	8.04%	9.94%	0.68%	67	9.98%
Claws	87	6.22%	10.24%	4.51%	100	10.32%
Hair Pins	Unlock full list >	1.10%	3.65%	7.28%	96	8.45%
	< 50	9.12%	3.47%	9.81%	< 50	3.49%
Hair Brushes	53	9.99%	9.27%	8.37%	93	1.53%
Irons	< 50	15.24%	4.71%	6.90%	62	6.02%
Hair Combs	98	10.16%	3.32%	6.59%	90	6.52%
Hair Dryers & Accessories	80	18.96%	2.41%	5.05%	94	9.43%
Hair Rollers	Unlock full list >	8.49%	4.77%	3.32%	95	15.84%
	< 50	7.26%	8.54%	5.41%	77	17.27%
Hair Color	74	8.35%	9.96%	0.44%	88	9.66%
Hair Mascaras & Root Touch Ups	60	3.56%	12.54%	9.06%	100	12.45%
Color Refreshers	77	11.67%	4.91%	7.41%	99	4.99%
Coloring & Highlighting Tools	< 50	7.73%	4.14%	1.17%	97	9.98%
Developers	Unlock full list >	3.50%	9.72%	1.69%	88	9.73%
	< 50	15.91%	6.54%	6.60%	74	6.62%
	97	9.91%	7.65%	8.89%	87	0.28%
False Nails & Accessories	< 50	8.03%	7.09%	5.57%	87	9.98%
Nail Art Accessories	57	4.50%	9.75%	2.06%	57	11.85%
Nail Polish	< 50	8.53%	2.18%	5.05%	64	7.30%
Tools	97	3.66%	8.34%	8.74%	67	8.31%
Gel Polish	Unlock full list >	2.62%	18.63%	3.58%	98	4.87%
	97	12.72%	5.07%	16.54%	100	5.01%
Nail Tools	100	9.62%	3.88%	1.01%	79	9.58%
Foot Files	< 50	2.03%	9.49%	5.29%	71	3.34%
Cuticle Tools	96	9.12%	5.32%	8.87%	95	5.37%
Nail Drills	75	7.64%	9.93%	5.51%	99	9.92%
Nail Drill Bits	Unlock full list >	0.96%	16.37%	0.36%	62	16.46%
	54	19.74%	8.31%	9.45%	60	0.27%
Foot Creams & Lotions	96	8.08%	15.64%	10.00%	71	1.88%
Hand Creams & Lotions	96	4.46%	11.96%	3.00%	60	9.74%
Foot Masks	62	2.91%	13.96%	2.09%	95	11.69%
Moisturizing Socks	95	1.84%	5.19%	5.40%	50	2.87%
Moisturizing Gloves	Unlock full list >	6.45%	2.29%	9.70%	100	10.31%
	87	1.64%	7.80%	4.14%	< 50	10.00%
Cuticle Care	72	8.61%	1.80%	7.20%	99	5.24%
Nail Strengthening	86	1.41%	9.63%	4.60%	99	4.00%
Nail Repair	< 50	3.36%	15.33%	0.27%	77	9.08%
Growth Formula	90	8.88%	2.57%	9.91%	77	4.41%
Ridge Filler	Unlock full list >	7.20%	11.03%	3.81%	66	9.85%
	< 50	19.78%	0.16%	15.91%	65	8.36%
	< 50	3.48%	10.40%	5.69%	< 50	9.91%
Mascara	76	4.12%	9.83%	1.62%	100	11.23%
Eyebrow Color	76	0.23%	5.48%	2.52%	100	9.85%
Eyeliner	< 50	7.72%	9.91%	0.94%	65	10.31%
Eyeshadow	< 50	0.48%	19.78%	3.14%	65	7.50%
Lash Enhancers & Primers	Unlock full list >	7.93%	9.97%	5.10%	87	9.97%
	< 50	9.41%	2.81%	19.70%	86	6.89%
Foundation	91	14.52%	9.60%	18.37%	< 50	3.89%
Powder	99	9.85%	7.09%	9.22%	87	0.18%
Concealers & Neutralizers	91	4.01%	5.07%	8.73%	< 50	14.71%
Foundation Primers	< 50	7.12%	8.99%	1.98%	89	11.32%
Blush	Unlock full list >	3.85%	14.78%	6.00%	81	5.11%
	70	15.81%	3.21%	19.68%	99	6.61%
Lipstick	70	6.52%	15.80%	0.08%	99	8.96%
Lip Glosses	100	3.80%	5.26%	8.63%	78	15.05%
Lip Liners	56	8.75%	6.95%	7.41%	< 50	18.48%
Lip Stains	68	4.73%	13.32%	6.71%	< 50	4.26%
Lipstick Primers	Unlock full list >	9.82%	6.78%	9.14%	95	0.44%
	76	0.86%	7.36%	7.00%	100	19.46%
Temporary Tattoos	93	5.67%	2.45%	9.16%	74	0.86%
Body Glitter	55	5.96%	14.67%	0.78%	59	9.24%
Body Paint	86	7.04%	4.26%	9.70%	98	3.17%
Concealer	100	5.02%	4.06%	9.19%	77	12.99%
Bronzers	Unlock full list >	13.73%	4.48%	17.58%	99	5.57%
	97	7.65%	10.57%	4.22%	87	9.89%
Makeup Cleansing Water	< 50	1.60%	6.27%	15.54%	76	6.19%
Makeup Cleansing Wipes	99	6.62%	11.63%	9.94%	74	11.54%
Makeup Cleansing Oils	54	2.87%	9.84%	2.36%	55	7.88%
Makeup Cleansing Foams	72	0.50%	8.90%	12.70%	98	8.81%
Makeup Cleansing Creams	Unlock full list >	1.34%	9.88%	5.82%	68	5.19%
	98	10.70%	6.16%	14.46%	90	3.79%
	81	1.17%	8.36%	4.35%	100	17.83%
Eye	< 50	7.69%	9.93%	5.44%	95	9.93%
Face	82	8.70%	9.98%	3.74%	< 50	9.99%
Brush Sets	94	5.92%	9.30%	3.76%	55	14.41%
Brush Cleaners	< 50	9.08%	17.08%	4.77%	70	6.30%
Sharpeners	Unlock full list >	4.52%	13.66%	6.55%	98	4.47%
	82	6.62%	2.05%	9.75%	< 50	9.98%
Cosmetic Bags	93	6.62%	8.03%	10.20%	96	0.85%
Toiletry Bags	96	2.99%	6.08%	3.92%	100	4.32%
Cosmetic Display Cases	57	5.74%	8.92%	1.21%	92	9.32%
Travel Cases	53	9.80%	6.66%	9.11%	72	0.54%
Train Cases	Unlock full list >	1.13%	9.68%	4.30%	54	4.30%
	67	8.36%	1.17%	9.99%	< 50	5.94%
Spray Bottles	< 50	8.52%	10.00%	4.10%	62	10.00%
Kits	89	5.42%	11.10%	3.98%	51	14.57%
Pump Dispensers	84	2.96%	9.82%	2.27%	100	9.83%
Jars	90	2.97%	13.90%	2.13%	99	11.76%
Squeeze Bottles	Unlock full list >	7.49%	9.90%	5.71%	< 50	9.89%
	94	7.47%	1.14%	9.96%	55	9.28%
Cotton Swabs	61	18.56%	8.98%	8.05%	81	7.52%
Cotton Pads & Rounds	74	0.28%	9.99%	4.67%	99	9.99%
Cotton Balls	Unlock full list >	8.05%	3.65%	2.47%	98	17.14%
	77	7.23%	8.45%	8.64%	99	0.78%
Facial Cleansing Brushes	< 50	19.89%	1.77%	9.73%	71	1.71%
Blackhead & Blemish Removers	89	3.78%	11.73%	0.89%	92	12.25%
Facial Rollers	99	10.37%	7.20%	9.46%	91	7.16%
Microdermabrasion Devices	100	0.06%	6.11%	9.82%	79	6.06%
Face Belts	Unlock full list >	9.61%	19.25%	3.07%	62	19.15%
	< 50	6.58%	9.79%	1.82%	62	11.51%
	89	12.17%	9.90%	15.97%	< 50	5.98%
Treatments & Masks	81	18.34%	0.93%	14.48%	100	8.79%
Creams & Moisturizers	< 50	8.39%	19.48%	9.40%	72	7.37%
Cleansers	76	10.00%	10.21%	8.03%	58	2.22%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Beauty & Personal Care Category

Discover the most-viewed products in the Beauty & Personal Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
medicube Toner Pads Zero Pore Pad 2.0 \| Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid \| Ideal for All Korean Skin Care 70 Pads (1 Pack)	...> Toners & Astringents	medicube	2M	20.08%	12.44%	9.83%	96	11.58%
Amazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care Cotton Versatile Baby Safe 500 Count	...> Cotton Swabs	Amazon Basics	1.9M	41.41%	11.94%	6.40%	< 50	8.79%
The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 8.1 Fl Oz	...> Facial Peels	The Ordinary	1.5M	73.70%	1.74%	9.99%	64	5.99%
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care \| 1.19oz(34g) x 4ea	...> Masks	BIODANCE	1.5M	32.47%	6.08%	9.49%	73	3.88%
Neutrogena Makeup Remover Micellar Wipes 2 Pack of 25 Ct	...> Cloths & Towelettes	Neutrogena	1.5M	19.22%	17.30%	3.27%	96	5.60%
medicube Toner Pads Zero Pore Pad 2.0 \| Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid \| Ideal for All Korean Skin Care 70 Pads (1 Pack)	...> Toners & Astringents	medicube	2M	20.08%	12.44%	9.83%	96	11.58%
Amazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care Cotton Versatile Baby Safe 500 Count	...> Cotton Swabs	Amazon Basics	1.9M	41.41%	11.94%	6.40%	< 50	8.79%
The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 8.1 Fl Oz	...> Facial Peels	The Ordinary	1.5M	73.70%	1.74%	9.99%	64	5.99%
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care \| 1.19oz(34g) x 4ea	...> Masks	BIODANCE	1.5M	32.47%	6.08%	9.49%	73	3.88%
Neutrogena Makeup Remover Micellar Wipes 2 Pack of 25 Ct	...> Cloths & Towelettes	Neutrogena	1.5M	19.22%	17.30%	3.27%	96	5.60%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Beauty & Personal Care category on amazon.com

During 2026-08-01T00:00:00, the Beauty & Personal Care category on amazon.com generated a total revenue of $2.8B.

The leading brands in this category are Kitsch, Native, and EQQUALBERRY, which stand out in terms of revenue and consumer engagement.

The top-performing product was medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack), and it's the best-selling item in the category.