Baby Buddy: Pregnancy & Parent app analytics for January 1

Download the pregnancy and parenting app that is uniquely tailored to parents in the UK - free to download, free from adverts, and with no in-app purchases. Baby Buddy is your go-to resource for mums, dads, and co-parents, including parents from the LGBTQ+ community. RELIABLE AND ACCREDITED INFORMATION - The best information on pregnancy and after birth, from the NHS, trusted charities and leading experts - All content accredited and regularly reviewed by an editorial board comprised of representatives from key health organisations in the UK PERSONALISED FOR EVERY DAY OF PREGNANCY AND BABY’S FIRST YEAR - Get bite-sized advice and information every day throughout pregnancy and the first year of your baby’s life, tailored for parents in the UK - Information personalised to whether you are Mother, Dad or Co-Parent, and whether you are in a relationship or a single-parent - The first app in the world to offer daily personalised information to Dads as well as Mothers OVER 1000 VIDEOS AND ARTICLES - Find out what to expect during your pregnancy and as your baby grows, and what you can do to support their mental and physical development - Huge variety of topics on pregnancy and your baby, from the developing foetus to labour, bonding to breastfeeding, teething to weaning, and more - Short videos and articles, that you can save to your own Space to bookmark INFORMATION ABOUT LOCAL MATERNITY SERVICES - Find information about local maternity services where you can choose to give birth, create your personal support and care plan and note down questions to ask your midwife or health visitor about your pregnancy and birth TRACK YOUR PREGNANCY & BABY’S DEVELOPMENT - Digital personal child health record where you can record growth, vaccinations and developmental milestones - Record special memories, write letters to your baby and share information and photos about your pregnancy safely with your partner and other members of the family MENTAL HEALTH AND WELLBEING SUPPORT - Looking after your own wellbeing is just as important in pregnancy and being a new parent - Use Baby Buddy to take care of your physical and mental health, with advice on staying active and eating well, exercise in pregnancy, information about postnatal depression and more - Access to a 24-hour text support service if you are struggling with your mental health during pregnancy or after birth NHS LOGIN AND INTEGRATION - Easily create an account using your NHS Login - Localised information from your local NHS authority for users in Surrey Heartlands, North East London, South West London, Leeds, Walsall, and more soon to come