VITKAC - Luxury Shopping vs Shop Ethical! Usage & Stats

The SHOP ETHICAL! app gives you the low-down on the environmental and social record of companies behind common brands you buy in Australian supermarkets and beyond. Shop at the supermarket with a clear conscience! The most comprehensive digital guide to ethical shopping in Australia, Shop Ethical! has been designed to provide consumers with the easiest way to make informed purchasing decisions. The Shop Ethical! app features the most up to date data from the Shop Ethical! website. Free data updates are released every 3 months or so, which can be downloaded over the air without requiring an app update. Shop Ethical! builds on the success of previous editions with thousands of downloads already and 130,000 copies of the printed guide in the hands of Australian consumers. The Shop Ethical! app provides consumers instant access to over 5,000 products with related company information and lets them make an informed and ethical decision whenever they shop. By shopping ethically consumers can send a strong message for change and help support the practices that make our world a better place to live in. The Shop Ethical! app uses the latest data from the Shop Ethical! website (ethical.org.au) and is also available as a book. Company ratings are based on information gathered from over 50 sources including the work of organisations such as Greenpeace, Choose Cruelty Free, WWF, As You Sow and Friends of the Earth. Shop Ethical! is a collaboration between the Ethical Consumer Group and Outware Mobile. ★FEATURED ON CHANNEL 7 NEWS!★