Aisle — Dating App For Indians app analytics for March 14

Based out of Bangalore, Aisle is India’s market leader in 'high-intent' dating apps, built for Indians by Indians. Aisle connects people of Indian or South Asian origin from around the globe to build a community that believes in long-lasting relationships. It has staked its claim to the middle ground between traditional matrimonial websites and casual dating apps. Aisle’s unique approach to appreciating Indian and South Asian sensitivities has made it the fastest-growing dating app in the country (and among the diaspora). It was named the second-most downloaded dating app in India in 2020. In the Indian 'high-intent' dating space, what Aisle offers is unrivaled. Features: Appreciating Diversity: Aisle appreciates the Indian and South Asian cultural nuances and choices that define Indian or South Asian ways of living. The proprietary algorithm that Aisle uses ensures that you find the right match based on your preferences—perhaps non-negotiables—from mother tongue to faith. Women First: Aisle witnessed a 40% increase in #installs by women in HY 2021 vis-à-vis HY 2020. In our experience, we have noticed that women instrumentally pull the strings when it comes to high-intent dating, so we let them have the driving wheel. So, dear men, how about you enjoy the ride? Send 'Invites': 'Invites' serves the best kind of conversation starter and can be sent when you've come across a profile you really like. Break the ice in no time. Settle Down: Aisle helps you cut the guessing game short and makes sure you and your match are on the same page when it comes to settling down. In case you aren't too sure about answering it, we totally understand. Aisle 'Concierge': It's a premium in-app service where we let you have access to unlimited likes, unlimited 'Invites' and a profile badge. If you are looking for a serious match in no time, the Aisle 'Concierge' is the best Sima Aunty you can ever have. Exclusivity: This is a brand new feature in Aisle to measure the exclusivity of your match with you. Find out how many people they have interacted with in the last 3 days. Love Stories: We appreciate that finding the 'one' is a journey full of experiences. Hence, to help you stay ahead of the curve, play your cards right, and keep you all motivated, we've compiled some of the most heartwarming stories of how our users met someone special on Aisle. And trust us, we are absolutely buzzing to feature you on the blog; https://blog.aisle.co/. In-app Purchases: Aisle Invites Aisle Plus Aisle Premium Aisle Concierge Aisle Boosts Aisle Exclusivity Notable Interviews: Forbes: https://bit.ly/3jgf1w6 YourStory: https://bit.ly/3ltl03o