LEGO® Play app analytics for March 18

LEGO® Play is the new kid-safe, creative app for all brick lovers, builders and creators! Whether you want to share your own creations with friends, watch videos, play games or create a LEGO avatar — the adventure starts here! Express your creativity If you've built an epic LEGO set or taken a Minifigure on an adventure, share your moments with the vibrant LEGO community! - Upload photos in the creative studio! - Decorate your creations with colourful LEGO stickers and doodles. - Make it a trending post with your own hashtags. Join the official LEGO community Explore the safe social media feed, designed for kids and find inspiration for your next creation. - Find tons of cool posts from other LEGO fans and your favourite LEGO characters. - Add friends and see what they’ve created! - Show your support by commenting on posts. - Search for hashtags to find posts related to your interests. Play games Jump into LEGO minigames like Lil Wing, Lil Worm, and more! - Select your favourite games to come back to later. Watch LEGO videos Discover fun and inspiring LEGO content in the video feed! - Watch videos to inspire your build! - Dive into stories from your favourite LEGO themes. Personalise your profile The ultimate creative app where you can be yourself! - Create a LEGO avatar and choose cool clothes and accessories! - Create your own custom user nickname. - See all your creations on your profile. Unlock the full experience with LEGO® Insiders Club Get full access to all LEGO Play content, with a LEGO Insiders Club membership — it’s free and easy to sign up! You’ll need help from a parent or guardian to create an account. Play with friends & explore safely LEGO Play is a secure, moderated space for kids to get creative, explore LEGO content and connect and play with friends and other LEGO fans safely. - Verified Parental Consent is required to unlock the full LEGO Play experience. - All user nicknames, creations, hashtags and comments are moderated before appearing in the safe social media feed. Important information: - The app is FREE and there are no in-app purchases or third-party advertising. - To help create a safer environment for kids, verification is required to access some functionality. Verification needs to be given by an adult. Verified Parental Consent is free and we will not store your personal details. We use your personal information to manage your account and (with parental consent) to improve your experience. We review anonymised data to provide a safe, contextualised and excellent LEGO building, kids’ learning and social networking experience. You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/. - For app support, please contact LEGO Customer Service: www.lego.com/service. - Check if your device is compatible at: https://www.lego.com/service/device-guide. LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. ©2025 The LEGO Group.