Shop Ethical! vs Gurray Usage & Stats

The SHOP ETHICAL! app gives you the low-down on the environmental and social record of companies behind common brands you buy in Australian supermarkets and beyond. Shop with a clear conscience! The most comprehensive guide to ethical shopping in Australia, Shop Ethical! has been designed to provide consumers with the easiest way to make informed purchasing decisions. The Shop Ethical! app provides consumers instant access to over 5,000 products with related company information and lets them make an informed and ethical decision whenever they shop. By shopping ethically consumers can send a strong message for change and help support the practices that make our world a better place to live in. The Shop Ethical! app uses the latest data from the Shop Ethical! website (ethical.org.au) and is also available as a book. The Shop Ethical! app has been downloaded thousands of times since 2010, and the Shop Ethical! book has sold over 135,000 copies since 2008. Company ratings are based on information gathered from over 50 sources including the work of organisations such as Greenpeace, Choose Cruelty Free, WWF, Rank a Brand and Friends of the Earth. Shop Ethical! is a collaboration between the Ethical Consumer Group and Outware Mobile. AS FEATURED ON CHANNEL 7 NEWS! CUSTOMER TESTIMONIALS : 

Best app I have, I use it daily and it's changed the way I see the world. 
Emma, VIC 

Simply, "Thank you." I am so grateful that you have done all the hard work, so that lazy/tired/child-distracted mothers like me can confidently tell their whining 8 year olds "no, we are not buying that, because the people who will get our money hurt other people and/or animals". 
I have always wanted this information but have never had the spare energy to go and find it myself. You have done a brilliant job. Please let me know if you have a panel of testers or proof readers which requires more members, or any other way in which I can contribute to your efforts from home while Miss 8 sleeps. I have been forwarding your "tell a friend" message onto everyone I know who has an iPhone. 
 Annie, Boronia, VIC 

 AWESOME app!! Thanks guys. I'm a naturopath that tries to educate my patients on the benefits of ethical shopping and living sustainably. Will definitely be recommending this app to my patients. Great work! 
Elise, Vic 

 Thank you big time for this app!! It's so easy to use at the supermarket and clarifies so many of the issues surrounding products and companies, making the weekly shop fit better with my conscience. My kids are also able to look and see if their favourite things are positive or negative and can make their own ethical shopping decisions. Brilliant!!! 
 Sara, Canberra This app works on both iPhone and iPad. It is optimised for smartphones, not tablets.