PACE BrandBuzz vs TweetPlay Usage & Stats
Provide detailed description of the application and its features. –
PharmaACE’s Brand#Buzz app provides tailored Twitter feed for select HCPs for customized set of brands and keywords. This not only helps users to know what’s going on in the minds of the physicians and nurse practitioners as it relates to brand attributes or market access or other themes, but also to address any negative sentiment in a timely manner through relevant interventions.
We realize that social media listening is the best method to tap into HCPs’ opinions in an unbiased way. We also realize that pharma home office professionals are way too busy to go through raw social media feeds to find the needle in the haystack. Therefore, we have developed our configurable Brand#Buzz app that filters the big data into relevant small data that our users ought to be aware of in their respective therapy areas/indications.
This app was conceptualized by our COO, Rohit Kumar, who is a technology/digital, analytics/consulting, and social listening expert. We continue to strive towards enabling more effective decision-making through consumer-grade user experience, as also demonstrated by our PACE platform for pharma forecasters, which was conceptualized by our co-founders Harjot Singh (President) and Anuj Kumar (Head of Delivery).
- Apple App Store
- Free
- Social Networking
Store Rank
- -
Play full screen tweets, one at a time, while keeping your hands free. Just login, play and that's it!
- Toggle playback with 3D touch
- Swipe or tap left and right to navigate manually
- Turn on "Screen Mirroring" to play on external display (via Apple TV)
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# Main features:
- Login with your Twitter account
- Play tweets from your Home Timeline
- Customize Settings (theme, player speed etc.)
# Details:
## Dashboard
- Play
- Settings
- Profile
- there is also a heart behind the play
## Player
- Touch screen lightly for quick pause, touch up to continue
- Touch screen harder to Play / Pause indefinitely
- Swipe back and forth (or tap left and right) to navigate tweets manually
- Tap "Like" or "Retweet" icon to immediately interact with the current tweet
- Tap "Actions" icon to display additional options:
* Play / Pause
* Open (open tweet in Twitter app if installed, or Safari if not)
* Share (share a snapshot image of the current tweet)
* Settings (open quick Settings)
- Start new player by tapping on any user's profile image, mention or hashtag
- Open any link in Safari by tapping on it
- Swipe up or down to close the player and return on Dashboard
- When "Face Control" is enabled in Settings:
* Wink left eye to go back
* Wink right eye to go forward
* Blink both eyes to toggle Play/Pause
## Settings
- Toggle theme
- Toggle app icon
- Toggle sound effects
- Set player duration (1-60 seconds)
- Toggle Intro
- Toggle "Face Control"
- Toggle "Recent Likes" (weekly notification that plays all the tweets which you liked last week)
- Log out
- Apple App Store
- Free
- Social Networking
Store Rank
- -
PACE BrandBuzz VS. 
TweetPlayJanuary 1, 2025