Top Ecommerce Companies (and Top Fastest-Growing Companies) – The Global List

Selling to ecommerce companies? Then you’ll probably want to keep a close eye on the top performers in the space.

That’s exactly why we compile — and regularly update — these two lists of the top ecommerce companies in the world, and the fastest-growing ecommerce companies (We’ve got lists for the UK’s top ecommerce companies and the US’s top ecommerce companies, too). After all, you’ve got to keep that digital sales strategy sharp to win big.

So, which ecommerce brands are soaring ahead in terms of website traffic? And which ones are on the up and up?

First up, we’ve got some key stats about both the top ecommerce companies and the fastest-growing — then, in just a few scrolls down, you’ll find the world’s top 50 ecommerce companies, followed by the top 50 fastest-growing ecommerce brands.

Through our traffic data, we saw the following themes in February 2024:

India makes a name for itself in the fastest-growing category

SEO optimization is the name of the game

® Strong brand presence goes a long way

Home entertainment is on the up (still)

Brands that diversify their portfolio thrive

Top ecommerce companies in the world

Here’s a little teaser into what you’ll find in the full downloadable list of the top 50 ecommerce companies in the world:

#	Domain	Monthly Visits	HQ country
1	amazon.com	2,142,803,285	United States
2	samsung.com	1,101,282,289	Korea, Republic of
3	ebay.com	673,734,575	United States
4	rakuten.co.jp	484,510,235	Japan
5	apple.com	445,702,397	United States
6	etsy.com	429,838,972	United States
7	aliexpress.com	424,041,934	China
8	ozon.ru	393,535,055	Russian Federation
9	wildberries.ru	375,937,161	Russian Federation
10	temu.com	358,160,109	United States
11	walmart.com	350,469,536	United States
12	mercadolivre.com.br	238,527,636	Argentina
13	shopee.co.id	235,968,536	Singapore
14	taobao.com	202,094,925	China
15	allegro.pl	197,057,080	Poland

The criteria used to create this top 50 list of global ecommerce companies (so you can do it too with Similarweb Sales Intelligence) were:

• Geography: Worldwide
• Website Type: Ecommerce
• Website Technologies: Only sites with Ecommerce technologies
• Ranked by monthly desktop & mobile visits in February 2024

And how can you make the most of this list as a salesperson?

• Getting familiar with the types of ecommerce sites bringing in the most traffic at the moment.
• Sharpen your ecommerce industry expertise. Then, educate and inspire the rest of your sales team.
• Spot emerging ecommerce challengers, and recognize the ones to watch.
• Speak with greater authority to your prospects and clients in the ecommerce space.

Download the full list here:

A deeper dive at the top 5 ecommerce companies in the world

The top 15 sneak peek might have curbed curiosity temporarily, but if you’re anything like us, we want to know “why” these companies are on top. Using Similarweb Sales Intelligence tells us exactly that.

Let’s see it in action with a deep dive into the top 5 ecommerce companies:

1. Amazon.com

No surprise, amazon.com comes in first place. What is surprising is that amazon.com’s year-over-year (YoY) and month-over-month (MoM) visits are down 13% and -0.69%, respectively. But if 2.142B total visits are considered a bad month, we’ll take it.

Even on a “bad month,” amazon.com manages to maintain an incredibly strong brand presence and effective SEO strategy; its largest traffic source was direct, with 1.14B visits, followed by organic search, with 550.3M visits.

In truth, it’s not so surprising for online marketplaces to experience a decline in website performance after major shopping periods end – not to mention global economic growth is slowing and inflation pressures are persisting. While website visits are down, the brand is seeing a positive change to its engagement metrics – most notably, Pages Per Visit are up +68%.

As mentioned, Direct and Organic Search led the charge in driving traffic to amazon.com. So, what was the world looking for that led them to amazon.com? Short answer: everything. Longer answer: these are the 15 most popular non-branded organic keywords for the month of February…

• prime video

• prime

• send to kindle

• kindle

• kindle cloud reader

• aws console

• primevideo

• aws login

• freevee

• prime video login

• aws console login

• saltburn

• fba calculator

• aws certification

• kindle unlimited

Amazon Prime and Amazon Kindle-related search terms made up 54%of the top 15. Also in the top 15 is the Amazon-exclusive movie, Saltburn, and the Amazon-owned ad-supported video-on-demand streaming service, Freevee, indicating a few things:

1. Amazon has wisely grown (and continues to grow – Hey, Freevee!) its offerings. Prime Video and Kindle search terms continue to drive significant traffic for this ecommerce giant; a diverse portfolio safeguards you, especially when consumer purchasing is impacted.

2. Consumer shopping is still on a downward trend, but home entertainment is still trending upward. Ecommerce companies would be similarly wise to present offerings that can be enjoyed at home (think: Snacks while streaming, loungewear for streaming, beauty care to do while streaming, or a craft/hobby to do – you guessed it – while streaming).

What website technologies does the biggest ecommerce company use? Well, here are a few:

• Audio Video Media: Art19 (installed February 2024)
• Advertising: Demdex (installed January 2024)
• Conversion & Analytics: Adobe Analytics (installed January 2024)

2. Samsung.com

Samsung.com also saw a decline in its February traffic, going from 1.4B to 1.101B visits.

Unfortunately, we aren’t seeing any positive changes to samsung.com’s online performance metrics. However, its direct and search traffic results are quite unique compared to those of our other top 5 e-commerce companies.

The largest contributors to samsung.com’s February traffic were Direct visits (385.7M), Organic Search (372M), and Paid Search (260.1M). A closer look at the bar graph shows that it’s almost all mobile traffic. It would make sense for consumers to use their phones to search for their accounts, which would result in high Direct or Organic search traffic. But that’s not what we found when we reviewed samsung.com’s organic pages from February…

The majority of global organic searches were for the top keyword “samsung“ resulting in more than half of consumers clicking on a search result that would take them to the homepage for their country – conveniently also where they could find all the current offers and products like:

• Limited-time offers to save on pre-order purchases of TVs and audio products
• Offers for trade-in credit on the Samsung Galaxy S24 ( released January 31, 2024)

Drilling down further into the non-branded keywords that drove organic traffic, we do see the intent behind February global searches is to discover or purchase Samsung products, especially the Galaxy S24.

This organic search analysis debunks our hypothesis that traffic was primarily mobile to search for accounts or apps related to the device being used. So why is all of samsung.com’s channel traffic skewing mobile so much? A few possible reasons…

1. Mobile devices are often used for browsing and product discovery. A recent analysis of smartphone usage revealed that “71% of in-store shoppers who use their smartphones for online research say their smartphones have become more important to their in-store experience.”

2. Another study found desktop users had a conversion rate of 4.14% compared to 3.36% for tablet users, and 1.53% for smartphone users. In an effort for ecommerce companies to close the gap between discovery and purchase on a mobile device, they’ve invested in frictionless payment options, shop-the-look features, and fast checkout practices to boost mobile conversion rates.

3. Historically, the average consumer tends to be more ready to purchase certain products online than others; consumers usually feel comfortable buying electronics online. And never underestimate the power of impulse shopping.

Ready for some fun and exclusive Sales Signals on samsung.com? Here are the most recent noteworthy signals to mention:

1. Firstly, Google has hired Samsung to manufacture the Tensor G4 SoC chip that will power Google’s Pixel 9 series.
   2. Similarly, Samsung is being considered to produce Meta’s AI chips.
   3. Definitely, Samsung has agreed with LG Electronics to jointly develop Meta’s XR headset to rival Apple Inc.’s latest MR headset, Vision Pro (to be launched Q1 2025).
2. Amazingly, Samsung unveiled the latest edition of its BESPOKE Jet Plus with an integrated All-In-One Clean Station. We’ve learned so far that it’s not just web traffic that defines our top 5; it’s the ability to innovate and diversify their offerings that keep these ecommerce giants at the head of the pack.

What web technologies does this top dog use? Here are the most recently installed…

• • Conversion & Analytics: Decibel Insight (installed February 2024)
  • Ecommerce (Shipping): Inpost (installed February 2024)

• Advertising: Baidu Ads (installed February 2024) 

• Conversion & Analytics: Baidu Analytics (installed February 2024)

3. Ebay.com

Plot twist! Ebay.com is up 2.94% YoY, with 673.7M total visits in February. However, it did follow in the footsteps of amazon.com and samsung.com in terms of its MoM traffic performance and was down by 8.64%.

Even so, we’ve got to give it up to eBay for its household name staying power. Ebay.com’s largest traffic source in February was Direct, with 306.5M visits, followed by Organic Search, with 267.5M visits. The Organic to Paid Search breakdown was led by Organic, with a whopping 88.12% of total searches coming in au naturel.

With that large percentage of organic consumers, we had to find out what they were searching for. The number one search term in February with 11.2M searches was “ebay”. The number two search term, ‘ebay.com‘, grew a lovely +8.34% MoM.

All top 20 search terms in February included some sort of the spelling of eBay’s name (you know you’ve made it when the first two letters of your name are all you need to drive website traffic). A look into the top non-branded terms will tell us what unique searches led consumers to ebay.com…

Cars and accessories and tech – Oh my! 11 out of 20 of the top non-branded search terms saw positive MoM change or were new to the search. The search term with the biggest monthly traffic change was “apple vision pro,” which was available for purchase starting on February 2, 2024. Already, consumers have begun looking for alternative ways to purchase the new mixed-reality headset, whether for affordability or availability (cue eBay).

One quick stop at ebay.com to put the Similarweb Sales Intelligence Chrome extension to use. The insights tab of the extension gave us dozens of instantly AI-generated real-time, actionable insights for ebay.com – our favorite insight for eBay was this one:

“Your website’s Bounce Rate has seen a decrease to 70.03% compared to several competitors. This trend may indicate challenges in retaining visitors and optimizing user engagement on your platform. How might this visitor retention trend affect your long-term market position and revenue growth?”

A simple metric + industry benchmarking = actionable insight that could impact revenue.

How else does this ecommerce rockstar keep the revenue flowing? Here is the most recently installed website technology:

Payment & Currencies: Venmo (installed February 2024)

4. Rakuten.co.jp

We are excited to report that rakuten.co.jp is also in the “positive year-over-year growth club”! With 484.5M total visits, rakuten.co.jp’s YoY growth is +2.24%; it’s growth is faster than the industry average, which is -2.35%. We don’t want to spoil this moment, but we should mention that their MoM growth was also down -3.28%.

The largest contributors to rakuten.co.jp’s traffic were Direct visits (196.1M) and Organic Search (192.2M), together accounting for over 80% of the total traffic. With such impressive organic traffic, rakuten.co.jp had little need for paid advertising, though its Paid traffic is up +10% MoM and bringing in an impressive 5.815M visits.

So, what did rakuten.co.jp invest $1.4M in February to drive Paid traffic? A look at the top Paid terms gives us a good idea that the ecommerce company had three main themes in mind: 1. Travel 2. Lifestyle 3. Golf

Travel-related search terms made up 27% of the top 15 paid search terms, while lifestyle-related search terms made up 33% (together a total of 60% of the top). But what really interested us was the golf-related search terms, even though it made up slightly less of the top paid search terms (20%). What is Rakuten GORA and why put spend behind traffic to this search term? One pretty good reason we found…

Rakuten GORA is a golf reservation service rakuten.jp.co offers and is currently running a promotion to entice golfers to earn points when they reserve and play with Rakuten GORA for the first time. The promotion signup is running from March 1-31, 2024, but the play period is from March 1-April 30, 2024. The catch, only after golfers play their tee time do their accounts get credited with points (that expire a month later).

It’s a clever campaign to draw in new clientele and even make them instant return customers (by using their points before expiration). When you consider Japan is in its golf era and the sport’s popularity is only growing, this online shopping portal turned technology conglomerate has further driven the point that if you want to be on top, you’ve got to innovate and diversify (we may repeat that sentiment a few more times before this is over).

Fun fact: rakuten.jp.co installed 12 new website technologies in February 2024. Here’s a look at a few of the paid installs that help Rakuten ace its ecommerce game:

• Comments System: Adelphic (installed February 2024) 
• Advertising: OpenWeb (installed February 2023)
• Social: Lotame (installed February 2023)

5. Apple.com

And for another surprise turn of events, apple.com closes out our top five with 445.7M visits, which is a solid +6.2% YoY growth. Their MoM growth is down -7.1%, but when we consider how much of their web traffic comes from Organic and Direct, we still have to give it up to Apple for impressive performance.

 The largest contributors to apple.com’s February traffic were direct visits (161.7M) and organic searches (200.7M). When we dissect Apple’s search traffic, we see 89.08% of its traffic is organic and only 10.92% was paid – proof that when you build your brand’s reputation, consumers just come to you.

A final worthwhile mention of Apple’s February channel overview is traffic from its social channels. For a brand that has five social channels and has only ever posted to two of those channels to drive 18.4M visits is truly impressive. This brings two points to mind:

1. When you are considering how to market your product or content, taking a targeted approach generally produces better long-term results. AKA, don’t try and do it all; find the channel(s) that work to reach your target audience and lean into those.
2. Imagine if Apple decided to engage with the three other social channels; what impact would it have? Positive or negative? We’re dying to know.

Speaking of social media, we navigated over to LinkedIn and pulled up Apple’s profile (which is one of the social media accounts they’ve never posted to, but have 18M followers on… Consider us officially gobsmacked). While there, we used the Similarweb Sales Intelligence Chrome extension again and got real-time, actionable insights for Apple. One of our favorite AI-generated insights the extension provided for apple.com was this:

“In February 2024, your estimated Unique Visitors in India were around 16 million, while Samsung had about 78.7 million. This visitor gap could mean missed engagement opportunities and potential revenue for your brand in a key market. How might this disparity in web traffic affect your market share and growth potential in India?

A simple metric + competitor analysis = identified opportunity/risk for growth

Usually, this is the place where we provide a peek into new website technologies for the e-commerce site. But, apple.com hasn’t added any since we last wrote about them in our top ecommerce companies analysis for the UK. So, onto our next category!

Top fastest-growing ecommerce companies list in the world

Ready to meet our February 2024 winners? Here’s a quick intro to the 15 fastest-growing global ecommerce companies:

#	Domain	MoM Change	Monthly Visits	HQ country
1	disneystore.com	39.7632	1611078	United States
2	hindware.com	716.08%	1,278,228	India
3	yeezy.com	674.58%	16,862,092	United States
4	pierced.co	477.61%	2,173,517	Vietnam
5	myop.in	291.35%	1,031,966	India
6	poppyplaytime.com	288.66%	1,640,642	United States
7	adelaidefringe.com.au	270.39%	1,241,957	Australia
8	millioncases.com	266.14%	1,515,233	India
9	gadgetmates.com	219.21%	2,972,284	United States
10	sto-avto.ru	193.10%	1,026,693	Russian Federation
11	creativemindsdubai.com	183.94%	3,876,023	United Arab Emirates
12	shop.themagger.com	181.04%	1,423,501	Turkey
13	dyson.com.tr	160.65%	4,085,194	Turkey
14	saks.com	160.47%	4,171,709	United States
15	microsoftstore.com.cn	159.99%	1,513,691	China

The criteria we used to create this list (so you can do it too, with Similarweb Sales Intelligence):

• Geography: Worldwide
• Website Type: Ecommerce
• Website Technologies: Only sites with Ecommerce technologies
• Monthly Visits: Over 1 million
• Ranked by monthly visits increase, January 2024 vs February 2024

Download the full list here:

A deeper dive into the top 5 fastest-growing ecommerce companies in the world

Here’s what we really found out about these up-and-comers using Similarweb Sales Intelligence:

1. Disneystore.com

The first ecommerce company in the fastest-growing category was incredibly hard to analyze without being tempted to shop… Disneystore.com had exceptional traffic in February 2024 with 1.611M total visits – a +3976.32% MoM growth and a +1000% YoY growth. While it doesn’t take much to convince us that the magic of Disney lured consumers to their site to shop, the sudden spike did pique our interest and sent us straight to Sales Signals to see if it listed any reason for the traffic change (spoiler alert: It did).

Similarweb Sales Signals clued us in that the beloved and much-missed Disney Store is making a triumphant return after being rebranded some time ago. Disney announced early 2024 that shopDisney will “rebrand” to its former identity, the Disney Store, with the changes beginning on January 23rd in APAC, February 12th in EMEA, and February 14th in North America. The old website, shopdisney.com, will automatically send traffic to the new website, DisneyStore.com.

Disney-owned shops, ecommerce, shop-in-shops, and outlets will once again return to being under one brand name with the aim of making it easier for consumers to find and buy Disney merchandise. And as we can see in all three regions, the rebrand is already doing just that.

The largest contributors to disneystore.com traffic were Direct visits (548.1K), Organic Search (630.9K), and Social (174.4K). Search visits made up 42% of all traffic to the site, with 94.48% of that search traffic being organic, proving “word of mouse” marketing is strong for Disney.

An analysis of the top search terms that drove traffic shows a high intent for consumers to navigate to the online Disney store. Possibly the most interesting search term in the top 15 is “disney store near me”, showing consumer interest for in-store shopping. It’s especially interesting considering in 2021, Disney closed all locations in North America (except 21 stores in the United States) and all locations in Europe, to shift its focus to its e-commerce business.

This entire rebrand of the online Disney store takes users back to an experience they already loved and longed for. Could it be that the beloved brick-and-mortar Disney store experience will also make a resurgence? That’s something we’ll monitor in our keyword research and via our Sales Signals for Disney – and that we will report in future top ecommerce company blogs – make sure you check back in next month for any updates!

Conversion & Analytics: Adobe Audience Manager (installed February 2024)
Privacy: OneTrust (installed February 2024)
Live Chat: Attentive (installed February 2024)

Noteworthy: disneystore.com installed 29 new language technologies in February 2024, which is (in our opinion) a very wise move to make to support their global site rebranding.

2. Hindware.com

If you’re interested in SEO and how to drive organic traffic, the next 4 ecommerce company growth analyses are for you. Starting with hindware.com! With both incredible MoM (+716.08%) and YoY (+1000%) growth, hindware.com had 1.278M total visits in February 2024.

63.93% of hindware.com’s traffic came from Organic Search (1M), indicating a strong SEO presence. Direct traffic was the second highest contributor (16.1% of total traffic), with around 210K visits. This incredible growth means hindware.com is growing faster YoY than the industry average (9.41%) – well done!

Further proof these guys are doing something magical to drive organic traffic; there is zero paid traffic. Read that again. Impressive to see results completely driven organically. This leads us to examine what keywords are driving organic and mobile traffic to hindware.com (and tips on how you can do it, too).

When we look at the pages we see most of the URLs include “product” and a very easy-to-understand description of said product. Cut to our first tip on how to drive organic traffic: Optimizing URL structures. A well-optimized URL structure increases search engine’s understanding of your content.

Another recurring theme in hindware.com’s URLs was “location”, leading us to our next organic traffic tip: Update and optimize local listings. For a local business, like Hindware, local listings are one of the most efficient ways to produce instant results organically.

What’s another way to drive organic results? Installing boss website technologies that make your ecommerce website operate faster, like the ones hindware.com uses:

Java Script: React JS (installed February 2024)
Content Delivery Network: CloudFare (installed January 2024)
Server: Microsoft (installed December 2023)

3. Yeezy.com

Celebrities establishing viral brands is not a new trend, but this next celebrity brand and its website performance sure was fun to analyze. yeezy.com was created by the one and only Kanye “Ye” West. Think what you want about the man and the artist, but the numbers for yeezy.com’s traffic and engagement don’t lie… 

In February 2024, yeezy.com and 18.86M total visits saw wild MoM growth (+674.58%) and even wilder YoY growth (+1000%)… we’ll probably be using that word a lot to describe this brand.

The majority of yeezy.com’s traffic came from direct visits (6.7M), followed by social visits (5.9M). The high volume of Direct and Social traffic suggests a strong brand presence and effective social media strategies. So you know we’re definitely going to investigate those traffic channels. But first, a quick peek at the third largest traffic contributor. Organic Search (3.8M) made up 15.37% of yeezy.com’s total traffic – not bad! The top organic search terms driving said Organic traffic saw incredible MoM growth across the board.

If proof was needed for yeezy.com’s strong brand presence, this snapshot of direct traffic brought by search terms would be enough. 57% of the top 14 search terms were some variation of “yeezy.com”; there’s no doubt consumers had high intent to go straight to the website.

Okay, time to get into that Social overview we mentioned. Social traffic is another category where yeezy.com saw MoM growth, which makes total sense when you consider approximately 70% of the site’s age distribution falls in the 18-24 and 25-44 groups.

While yeezy.com’s performance is very impressive, it all tracks. A brand backed by a celebrity (with virtually the same name) has a strong brand presence and good resonance with its young target audience and finds them where they already are – on social media. It doesn’t really explain this sudden spike in traffic. So, we went to Similarweb Sales Signals to do some digging, you could say we struck gold.

 

“Yeezy Gap launches minimal TV spot” is where the money is at, literally. In yeezy.com’s Super Bowl ad gone WILD, Kanye West appears in a 30-second video explaining they spent all their marketing dollars ($7M) on the actual TV spot and saved none of it for the ad creation. In true “Ye” form, it was unexpected, grabbed major attention, and it worked. Kanye directly tells people to go to his website, spells the websites’ name out for them, flashes the website’s name across the bottom of the screen, mumbles to himself a little bit, and that’s the whole commercial.

Even celebrities have to optimize for SEO. So how does Ye ensure his ecommerce company is performing? These website technologies certainly help (specifically Akamai to keep his website’s speed fast):

Ecommerce: Tapcart (installed February 2024)
Advertising: TikTok Advertising (installed February 2024)
Content Delivery Network: Akamai (installed January 2024)

4. Pierced.co

Another fascinating case of SEO success is brought to us by pierced.co! The total traffic for this ecommerce up-and-comer in February 2024 was approximately 2.16M visits, which is a +477.61% MoM growth and a +1000% YoY growth (that’s faster than the industry average of -9.09%).

Traffic from customers in Vietnam drives 89.51% of this Canadian ecommerce jeweler – but we’re seeing signs of an expanding market for pierced.co. Monthly visits crossed 50K in Australia in February, an impressive and important milestone for any online business (technically, they crossed the 100K threshold in AU, but who’s counting? I guess we are, actually…).

Firing up our favorite Chrome extension, we get instant actionable insight into pierced.co’s recent success (specifically in relation to this new Aussie market victory).

So what were all those online shoppers from Canada to Australia (and everywhere in between) searching for? Well, a lot of the search terms were related to daith and helix piercings. But it’s not that cut and dry.

We see the intent behind these search terms was mostly informational, with a little bit of local and transactional sprinkled in. The top 20 search terms that drove February traffic to pierced.co are almost all links to their blogs – which brings us to another organic traffic tip: Create quality, keyword-targeted content. And pierced.co has done just that; just look at those high-ranking results!

What are some website technologies that pierced.co uses to keep the organic traffic coming?

Conversion & Analytics: Justuno (installed January 2024)
Content Delivery Network: Akamai (installed December 2023)
Server: GoDaddy Hosting (installed December 2023)

5. Myop.in

What’s the name of the game at myop.in? On their site, they claim, “At myop we fundamentally change the perfume buying experience of a customer by providing high quality imported fragrances with assortment and customization under a single brand at great value for money.” And with over a million visits to myop.in in February 2024, it seems as if their claim tracks.

The majority of myop.in’s traffic, 746.4K visits, came from Organic Search, which made up 96.82% of its total February traffic. Direct traffic with 254.5K visits was the second main traffic contributor. And we feel compelled to also point out that myop.in’s traffic was almost all mobile web traffic.

Almost 100% of myop.in’s traffic came from India, as the website domain would lead us to guess. But even so, traffic from it’s Indian consumers grew +291.47% MoM. What were they searching for? We wanted to know, too! So, we checked out the search results:

myop.in’s search term results indicate they’ve got a healthy mix of optimization tips working for them…

• Optimized URL structures – check!
• Optimized local listings – check!
• Quality, keyword-targeted content – check!

At least it seems myop.in is delivering quality, keyword-targeted content, because boy are its page positions high!

Remember: An investment in organic traffic is an investment in scale. You have to also monitor your ecommerce site’s performance metrics to make sure all that traffic converts. An easy way to do that is by using the Similarweb Sales Intelligence Chrome extension, as seen above (wink, wink).

What else is myop.in doing to convert traffic into revenue? Installing robust web technologies that count:

Server: Ruby On Rails (installed March 2024)
Audio Video Media: HTTP Live Streaming (HLS) (installed January 2024)
Server: GoDaddy Hosting (installed June 2023)

Go beyond the top 50

If you want to pull ecommerce insights like these in seconds — and we think you might — book a demo to find out just how Similarweb Sales Intelligence can help you uncover your ideal prospects, their tech setups, and their pain points for 2024.

FAQs

Which is the biggest ecommerce company in the world? 

Amazon.com remains the top ecommerce company in the world with 2.142B total visits in February 2024. Amazon is followed closely by samsung.com, which has a total of 1.101B visits.

How big is the global ecommerce market? 

The top five largest markets for ecommerce (in billion USD for 2024) in order are China, the United States, Japan, the United Kingdom, and Germany.

What were the top global non-branded keywords by traffic for February 2024?

The top non-branded keywords included prime video, Yandex market, kindle, aws console, and Rakuten mobile.