Top Ecommerce Companies (and Top Fastest-Growing Companies) – The Global List

Selling to ecommerce companies? Then, you’ll want to keep a close eye on the top performers in the space.

That’s exactly why we compile — and regularly update — these two lists of the top ecommerce companies in the world and the fastest-growing ecommerce companies. (We’ve got lists for the UK’s top ecommerce companies and the US’s top ecommerce companies, too). After all, you’ve got to keep that digital sales strategy sharp to win big.

So, which ecommerce brands are soaring ahead in terms of website traffic? And which ones are on the up and up?

First up, we’ve got some key stats about both the top ecommerce companies and the fastest-growing ones — then, you’ll find the world’s top 50 ecommerce companies, followed by the top 50 fastest-growing ecommerce brands.

Through our traffic data, we saw the following trends in May 2024:

🇺🇸 The United States came out on top this month

🎯 SEO is the name of the game

💪 Strong brand presence goes a long way

🛋 Home entertainment is on the upswing

💼 Brands that diversify their portfolio thrive

Top ecommerce companies in the world

Here’s a little teaser into what you’ll find in the full downloadable list of the top 50 ecommerce companies in the world:

The criteria used to create this top 50 list of global ecommerce companies (so you can do it too with Similarweb Sales Intelligence) were:

• Geography: Worldwide
• Website Type: Ecommerce
• Website Technologies: Only sites with Ecommerce technologies
• Ranked by monthly desktop & mobile visits in May 2024

And how can you make the most of this list as a salesperson?

• Getting familiar with the types of ecommerce sites bringing in the most traffic at the moment.
• Sharpen your ecommerce industry expertise. Then, educate and inspire the rest of your sales team.
• Spot emerging ecommerce challengers, and recognize the ones to watch.
• Speak with greater authority to your prospects and clients in the ecommerce space.

Download the full list here:

A deeper dive at the top 5 ecommerce companies in the world

The top 15 sneak peek might have curbed curiosity temporarily, but if you’re anything like us, we want to know “why” these companies are on top. Similarweb Sales Intelligence tells us exactly that.

Let’s see it in action with a deep dive into the top 5 ecommerce companies:

1) Amazon.com

No shock on this one, amazon.com is in first place. What is surprising is that amazon.com’s year-over-year visits are down 3.51%, while their month-over-month (MoM) visits are up 4.38%. Even with some fluctuation, the total visits landed at 2.3B — not bad, if we can say so.

Even with some fluctuation, amazon.com maintains a solid brand presence and effective SEO strategy; its largest traffic source was direct, with 1.2B visits, followed by organic search, with 585.9M visits.

Although we see a bit of a dip in January and February, we also see a steady increase in March, April, and May – which can be attributed to holidays like St. Patrick’s Day, Easter, and Passover, to name a few. As shoppers head to Amazon for their typical online shopping, we see an uptick of 86% on desktop and 51% on mobile when it comes to Visit Duration. Most likely, shoppers are spending more time browsing for related items because of the Memorial Day discounts. Who doesn’t love a good deal?

As mentioned, direct and organic search led the charge in driving traffic to amazon.com. So, what was the world looking for that led them to amazon.com? Short answer: everything. Longer answer: these are the 15 most popular organic keywords for May…

Amazon Prime, which takes place in July, and Amazon Kindle-related search terms made up 53% of the top 15. Also in the top 15 is the Amazon-exclusive movie, The Idea of You, and the Amazon-owned ad-supported video-on-demand streaming service, Freevee, indicating a few things:

Although Amazon originally started as an online book retailer, it has vastly expanded its offering into a general retailer. Then, it moved forward by offering E-Readers (Kindles), cloud services, and now home entertainment (Freevee, Prime Video, and The Idea of You). With this move, they have come to own the online retail business and continue expanding.

What website technologies does the biggest ecommerce company use? Well, here are a few:

• Audio Video Media: Art19 (installed February 2024), a tool that provides near real-time RSS ad insertion, unlocking regional and international advertising as well as monetization of back catalogs
• Conversion & Analytics: Adobe Analytics (installed January 2024), provides reporting, visualizations, and analysis of Customer Data that allows customers to discover actionable insights
• Advertising: Demdex (installed January 2024), actionable and optimized audience targeting

2) Samsung.com

The number two spot goes to samsung.com, who’s traffic has also seen some ups and downs. Compared to May 2023, it saw a decrease of 4.97%, but when compared to April, there’s been an increase of 3.06%. It’s interesting to see that a massive chunk of the traffic comes from mobile devices (96%), indicating that people are looking for phones on their phones, resulting in high direct and organic search traffic.

When it comes to samsung.com’s online channel overview, its biggest driver is organic traffic, with 419.8M, while its direct traffic is 387.7M, followed by its paid search traffic, with 273.2M visits. 

These are the top 15 non-branded keywords that users were looking for when trying to discover or purchase Samsung products.

Our organic search analysis debunks the hypothesis that traffic is primarily mobile due to users searching for accounts or apps related to their device. So, why is the channel traffic for samsung.com skewing so heavily towards mobile?

A few possible reasons:

1. A recent analysis of smartphone usage revealed that “48% of buyers use their smartphones to start searching about the product or service they are interested in.” However, another study found that desktop users had a conversion rate of 4.14% compared to 3.36% for tablet users and 1.53% for smartphone users. To combat this, e-commerce companies can invest in frictionless payment options, shop-the-look features, and fast checkout practices to boost mobile conversion rates.
2. Historically, consumers are more inclined to purchase certain products online than others, with electronics being a common choice. Additionally, the power of impulse shopping should always be considered.

Aside from the ‘classic’ insights for Samsung, let’s see what else we can gather from the latest Sales Signals.

Firstly, Samsung launched its “AI for All” vision, a roadmap to developing AI. Similarly, Samsung launched the M54 model. Additionally, General Motors partnered with Samsung on May 1, 2024. Samsung also launched its AGI business recently.

But that’s not all, folks. Let’s see what are the web technologies this top dog uses:

• Advertising: Ads Txt (installed June 2024), a tool that helps ensure digital ad inventory is only sold through authorized sellers such as AdSense
• Conversion & Analytics: Datadog (installed May 2024), a Cloud Monitoring as a Service platform for cloud-scale applications, offering monitoring of servers, databases, tools, and services
• Customer Relationship: Salesforce (installed March 2024), provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development

3) Ebay.com

As we continue the upward traffic trend, Ebay.com is up 4.19% in May, with a whopping 708.2M MoM visits and only a 92% YoY increase from last year. Let’s see what’s been going on.

Ebay.com’s largest traffic source in May was direct, with 317.9M visits, followed by organic search, with 292.8M visits. Diving into the numbers, the primary device driver for organic traffic is mobile, while for direct traffic, most users come from desktop. What else can we find out here?

Checking out the keywords users are searching for, we see the biggest search term is “ebaymotors,” with a monthly search traffic of 16.9K.

A quick visit at ebay.com to put the Similarweb Sales Intelligence Chrome extension to use. The insights tab of the extension gave us dozens of instantly AI-generated, real-time, actionable insights for ebay.com — our favorite insight for eBay was this one:

“Your total Pages Per Visit in May was 6.62, trailing behind Amazon and Mercari, yet ahead of AliExpress and Walmart. You might find it tough to keep visitors engaged compared to some competitors, affecting customer retention.”

A simple metric + industry benchmarking = actionable insight that could impact revenue. Tweet this

This brings us directly to eBay.com’s page views. As we saw earlier, organic’s biggest driver was mobile, and direct’s biggest was desktop. Both mobile and desktop had a nice increase in page views. Desktop saw a steady increase of 3.05%, while mobile increased by 4.44%. Way to go, eBay!

How else does this ecommerce rockstar keep the revenue flowing? Here is the most recently installed website technology:

• Retargeting: Amplitude (installed April 2024), a product analytics and event tracking platform
• Marketing Automation: Dotomi (installed April 2024), a tool for personalized media display advertising that dynamically adapts in real time at the user and impression level
• Payment & Currencies: Venmo (installed February 2024), a popular app for electronically transferring funds between parties

4) Aliexpress.com

Spot number three goes to aliexpress.com! With 580.6M total visits, aliexpress.com’s YoY growth is up 31.72%, and MoM growth is up 6.87%. But there’s more — aliexpress.com is growing faster than the industry average (-0.14%).

Aliexpress.com’s biggest traffic contributor is direct visits (330.7M), followed by organic search (100.6M). Additionally, a majority of its traffic comes from desktop, with 326.7M visits, while mobile brings in 251.7M visits. Unlike eBay.com, which has an almost even split between devices, AliExpress users favor visiting the site from their desktops.

Diving deeper into aliexpress.com’s traffic & engagement, we see a MoM increase of 0.26% in pages per visit on mobile devices. This raises the question: why is desktop driving more traffic if users spend more time on the site from their mobile devices? But what are users searching for to land on aliexpress.com?

Analyzing the keywords users are searching for, it’s clear they focus on tech products. We can see 80% of the top 15 searches are for these types of items, such as hand-held gaming devices, computer keyboards, and computer mice.

Interestingly, in the last couple of years, Ali Express has invested a lot of time in installing different language options on its platform, including Hebrew, Arabic, Dutch, English, German, French, and more. They’ve been working hard to become a global retailer for all our online shopping needs. Kudos to you, AliExpress!

5) Temu.com

Is it surprising that Temu made it to the top five after its crazy surge this past year? Temu.com’s MoM and YoY growth has seen a significant increase — 8.12% (2.855B) and 150.45% (544.2M), respectively. Temu’s visits via geography are:

• Japan at 17.82%
• United States at 16.69%
• Germany at 6.37%

German users have also spent the longest duration on temu.com, averaging more than 10 minutes and 21 seconds.

The Bounce Rate for temu.com has improved, with more people staying on the site longer than before, extending to desktop (1.67%) and mobile (1.66%).

When we check the device usage, there’s nearly a 50-50 split between mobile and desktop. But where does all their traffic come from?

It’s no surprise that the majority of temu.com’s traffic comes from direct search (184.2M), followed by paid search (166.6M), and organic search (90.4M). Interestingly, direct traffic comes primarily from desktop devices, while paid search has a larger mobile traffic trend. An effective paid search strategy that Temu has leveraged is bidding on branded search terms related to competitors and other retailers — nearly 50% of their top 15 paid keyword terms.

Let’s check out the top keywords.

A quick visit to temu.com using the Similarweb Sales Intelligence Chrome extension provided interesting insights, including this one:

“Your website, temu.com, has more pageviews than several key competitors as of May 2024. Like many businesses, you may find it challenging to fully understand and leverage this web traffic advantage.”

What website technologies does this e-commerce giant use? Here are a few:

• Language: Moroccan Arabic (installed April 2024), a global provider for authenticating digital transactions
• Other: Google API (Installed March 2024), a programmatic interface to Google Cloud Platform services
• Payment Methods: CardinalCommerce (installed March 2024), a global provider for authenticating digital transactions
• Social: Instagram API (March 2024), an HTTP-based API that lets users import media from Instagram and connect their Instagram profiles

Top fastest-growing ecommerce companies list in the world

Ready to meet our May 2024 winners? Here’s a quick intro to the 15 fastest-growing global ecommerce companies:

Here’s the criteria we used to create this list (so you can do it too, with Similarweb Sales Intelligence):

• Geography: Worldwide
• Website Type: Ecommerce
• Website Technologies: Only sites with Ecommerce technologies
• Monthly Visits: Over 1 million
• Ranked by monthly visits increase, April 2024 vs. May 2024

Download the full list here:

A deeper dive into the top 5 fastest-growing ecommerce companies in the world

Here’s what we found out about these up-and-comers using Similarweb Sales Intelligence:

1) Currentlye.com

The number one spot goes to currentlye.com with 1M total visits in May 2024 — a 620.95% MoM growth and 1000% YoY growth. Talk about incredible expansion! Who and what is currentlye.com? According to their website, they claim:

“We offer you the best home goods and stylish products. We have selected premium items from around the world, offering you high-quality options, and are dedicated to providing you with a beautiful life, allowing you to experience all aspects of refined living in one place.”

After checking them out further, we see they haven’t yet done much work on their SEO strategy. Instead, they focused on social media, which is their biggest traffic provider with 99.49% of total visits, followed by direct with a minor 0.51%. Since social is huge with currentlye.com, the most used device is not surprisingly mobile.

Looking at currentlye.com’s traffic and engagement metrics, we see that their pages per visit increased by 37.27% on mobile in May, leading to a significant growth in visit duration (+1544%). Once consumers land on currentlye.com’s site, they spend more time browsing through more pages.

Let’s check out the website technologies used by this fastest-growing global ecommerce site:

Document Standard: Canonical Tag (installed August 2023), a tool that is an HTML element that helps webmasters prevent duplicate content issues by specifying the “canonical,” or “preferred” version
Payment & Currencies: JCB (installed May 2023), a Japanese card company, credit card issuer, merchant acquirer, and provider of payment technology solutions
Advertising: Facebook Advertiser (installed November 2022), the platform for running ads on Facebook, Instagram, and Messenger

2) Footlocker.ph

The runner-up spot goes to footlocker.ph, which saw significant growth with 423.61% MoM and 916.67M% YoY, totaling 1.279M visits in May 2024. What was driving this growth?

In February 2024, footlocker.ph saw approximately 1.28M visits. Most of this traffic, around 1.03M visits, came from organic search, indicating a strong presence in search engine results. direct traffic also contributed significantly, with around 210K visits. Other channels, such as social media, referrals, and email, contributed minimally, with 27.9K, 7.7K, and 353 visits, respectively. Let’s see what’s going on with SEO.

Although the Adidas Samba shoe is trendy this year, New Balance sneakers have yet to disappear. This single topic makes up 53% of the top 15 keywords, with some mentions of Vans and Hoka shoes.

When we visit the ‘heart of sneakers’ website, what does Similarweb’s SAM reveal? We see that the average pages per visit benchmark for Footlocker.ph is lower than Shonami but higher than Urban Athletics, Park Outlet, and Commonwealth. Let’s dive deeper into Footlocker.ph’s pages per visit.

The average pages per visit (desktop and mobile combined) is 6.23, showing a steady increase from April’s average of 5.17 pages per visit. With the increase in average pages per visit, there is a direct correlation with a positive Bounce Rate improvement (-30.65%). Foot Locker is doing something right with its related products, keeping users on its site.

What’s another way to drive organic results? Installing top-notch website technologies that make your ecommerce site operate faster, like those used by hindware.com:

• Language: English HREF Language (installed June 2023)
• Advertising: DoubleClick (installed May 2023), a search management platform that enables agencies and advertisers to create, manage, report on, and optimize search campaigns
• Audio Video Media: Vimeo (installed April 2023), an AI-powered video platform

3) Themagic5.com

As we continue down the list of the top five fastest-growing global companies, we reach the third spot with THEMAGIC5. Themagic5.com has seen steady growth MoM (419.56%) and YoY (583.19%), with 1.355M total visits.

When checking the traffic by channel, organic search (36.15%) and direct (32.29%) are almost neck and neck. Mobile devices drive a significant portion of visitors (412.4K) compared to desktops (55K). Although mobile is high for all the other companies, we have yet to see a driver this strong.

Why are these two channels so close to each other? What keywords are users searching for?

After investigating the keywords, we see that even ‘non-branded’ searches still include the brand name. Themagic5.com has strong brand awareness, possibly because the company’s founders appeared on Shark Tank, or their goggles are so well-known. Either way, they know what they’re doing!

Whether you’re a big Shark Tank fan or not, this brand pitched its idea on live TV, and regardless of their outcome on the show, these numbers don’t lie.

What website technologies does THEMAGIC5 use? Well, here are a few:

• Widget: General Captcha (installed May 2024), websites using some form of Captcha technology
• Affiliate Marketing: CJ Affiliate by Conversant (installed May 2024), a leading affiliate marketing network
• Server: Microsoft (installed November 2023), a group of server operating systems developed by Microsoft

4) Ubuy.iq

The fourth spot goes to ubuy.iq. In May 2024, the new player on the block had 1.747M total visits, a 349.93% MoM growth, and a +1,000% YoY growth (faster than the industry average of 2.85%). Like THEMAGIC5, ubuy.iq has a massive mobile user base at 99.32%.

Continuing with the device trend, let’s analyze which channel drives the most traffic. organic search brings in most of the traffic (68.78%), followed by direct (26.52%) and referrals (3.61%). Since organic is the highest driver, what keywords are users searching for?

Users search for computers, beauty products, art supplies, and more. It looks like ubuy.iq carries everything.

What website technologies does ubuy.iq use to keep the business going?

• Document Shared: Content Security Policy (installed June 2023), a tool used as a defense-in-depth, to reduce the harm caused by content injection attacks
• Mobile: Android App Links (installed June 2023), apps that link to your content can be then use this metadata to deep-link into your app, take users to an app store to download the app, or take them directly to the web to view the content
• Multilingual: Multilingual Support (installed June 2023), a tool that helps sites support more than one language

5) Desiginn.com

We saved the sleekest for last: desiginn.com. In May 2024, the site had 1.332M total visits, a 303.41% MoM increase, growing faster than the industry average (-3.13%). Like the other top fastest-growing e-commerce sites, Design Inn is mobile-friendly (100%, in fact).

When investigating desiginn.com, we see that 80.31% of their traffic was direct, and the other 19.69% came from Social. Unlike some of the other brands we’ve looked at, there is no traffic from organic search. It seems Design Inn is investing more in its social media strategy, like Currentlye.

We checked their website and saw that they sell kitchen appliances, so we ran to their social media channels. On Instagram, they have a plethora of products and discounts for customers. As users scroll through their Instagram feed, they’ll land on a Design Inn post, explore their page, and then head to the company’s website to see what other products are offered.

From there, we noticed that the average Page Views MoM increased by 202% as users browsed more pages on desiginn.com’s site. Consumers are looking for more products by Design Inn to purchase for their homes.

Let’s check out what technologies this newcomer is using to fuel its growth:

• Advertising: Taboola Advertiser (installed February 2024), an ad discovery platform
• Ecommerce: Shopify Product Reviews (installed February 2024), help you collect feedback about your store and products, and can provide your customers with helpful information when considering a purchase
• Content Delivery Network: Imgix (installed December 2023), an API-based visual media platform

Go beyond the top 50

If you want to pull ecommerce insights like these in seconds — and we think you might — book a demo to find out just how Similarweb Sales Intelligence can help you uncover your ideal prospects, their tech setups, and their pain points for 2024.

FAQs

Which is the biggest ecommerce company in the world? 

Amazon.com remains the top ecommerce company in the world with 2.3B total visits in May 2024. Amazon is followed closely by samsung.com, which has 1.2B total visits.

How big is the global ecommerce market? 

The top four largest markets for ecommerce (in billion USD for 2024) in order are the United States, China, Japan, and Russian Federation.