Ethnography Journal 对比 EthOS - Mobile Research 的使用情况和统计数据

The world’s leading companies are interested in learning about how you interact with their brands, products, and employees as you go about your everyday life. If you participate in an EthOS study, companies will provide you with a list of tasks to complete on your phone through the EthOS app. Most of the tasks involve taking pictures and videos, but you may also be asked to complete range questions (ex: On a scale of 1-10 how much did you enjoy your experience), single select questions (ex: Which of following grocery stores do you shop at most often?), and open-ended text-based questions (ex: How would you describe your experience using the new product?). The unique insight you provide will help shape future products, procedures, and services offered by companies all over the world.