# Similarweb

> Similarweb is a digital intelligence platform trusted by over 10,000 companies for competitive analysis, market research, audience insights, and search optimization. It provides data on 100 million websites, 6 billion keywords, 4 million apps, 20 million companies, 50,000+ stock tickers, and 557 million+ SKUs. The platform serves marketing, research, sales, retail, app, and investor teams with traffic analytics, keyword intelligence, consumer behavior data, and AI-powered insights.

Similarweb's product suite spans Web Intelligence (competitive analysis, benchmarking, market research), Search Intelligence (SEO, PPC, AI search optimization), App Intelligence (mobile analytics, usage data, SDK insights), Retail Intelligence (ecommerce, Amazon, marketplace analytics), Data-as-a-Service (API, data feeds, AI integrations), and Sales Intelligence (prospecting, lead enrichment, intent signals). For AI search optimization specifically, see aisearch.similarweb.com/llms.txt.

## Free Tools

- [Website Traffic Checker](https://www.similarweb.com/website/): Free tool for analyzing any website's traffic volume, sources, engagement, top pages, and audience geography
- [AI Traffic Checker](https://www.similarweb.com/ai-traffic/): Free tool showing referral traffic from Gen AI chatbots (ChatGPT, Perplexity, Gemini, Claude) to any website
- [Free Keyword Research Tool](https://www.similarweb.com/generator/): Free keyword suggestions with search volume, competition, and trend data
- [SERP Seismograph](https://www.similarweb.com/serp/): Free SERP volatility monitor for detecting Google algorithm changes by keyword and category
- [Top Websites Ranking](https://www.similarweb.com/top-websites/): Free global ranking of top websites by traffic, filterable by country and category
- [Top Android Apps](https://www.similarweb.com/top-apps/google/): Free ranking of top Android apps on Google Play by downloads and usage
- [Top iOS Apps](https://www.similarweb.com/top-apps/apple/): Free ranking of top iOS apps on the App Store by downloads and usage
- [Top Amazon Brands](https://www.similarweb.com/top-amazon-brands/): Free ranking of top-selling brands and products on Amazon by category
- [Website Technology Checker](https://www.similarweb.com/technology/): Free tool identifying the technologies and tools installed on any website
- [App Usage Checker](https://www.similarweb.com/app/): Free tool for checking app usage statistics, downloads, and engagement
- [Browser Market Share](https://www.similarweb.com/browsers/): Free browser market share data by country and device
- [Search Engine Market Share](https://www.similarweb.com/engines/): Free search engine market share data by country
- [Platform Market Share](https://www.similarweb.com/platforms/): Free desktop vs mobile vs tablet traffic share data
- [UTM Builder](https://www.similarweb.com/utm-code-builder/): Free UTM parameter builder for campaign tracking
- [Browser Extension](https://www.similarweb.com/corp/extension/): Free Chrome extension for instant traffic metrics on any site you visit

## AI Capabilities

- [AI Studio](https://www.similarweb.com/md/ai-studio.md): Enterprise AI intelligence platform that makes Similarweb's full data infrastructure accessible through natural conversation for instant market research and competitive analysis
- [Similarweb MCP](https://www.similarweb.com/md/mcp.md): Model Context Protocol integration enabling AI assistants (Claude, ChatGPT) to access Similarweb's competitive intelligence data directly within AI workflows
- [AI Agents Hub](https://www.similarweb.com/md/ai-agents.md): Similarweb's library of specialized AI agents for SEO strategy, trend analysis, sales outreach, meeting prep, and prospecting
- [AI SEO Strategist Agent](https://www.similarweb.com/md/seo-strategist-agent.md): AI agent that analyzes keyword data, competitive gaps, and SERP features to generate SEO recommendations
- [AI Trend Analyzer Agent](https://www.similarweb.com/md/trend-analyzer-agent.md): AI agent that identifies emerging digital trends and market shifts from Similarweb traffic data
- [Data for AI](https://www.similarweb.com/md/data-for-ai.md): Similarweb's data licensing for AI model training, including web traffic, keyword, app, and ecommerce datasets
- [AI Search Intelligence](https://aisearch.similarweb.com/llms.txt): Full AI search optimization suite including AI Brand Visibility, AI Traffic Analysis, GEO tools, and AEO tools (see dedicated subdomain llms.txt)

## Web Intelligence

- [Web Intelligence Overview](https://www.similarweb.com/md/web-intelligence.md): Similarweb's competitive intelligence platform for analyzing website traffic, market share, audience behavior, and digital trends across 100 million websites
- [Competitive Analysis](https://www.similarweb.com/md/competitive-analysis.md): Benchmark traffic, engagement, and marketing channels against any competitor with real behavioral data
- [Market Research](https://www.similarweb.com/md/market-research.md): Identify market size, growth trends, consumer behavior, and competitive dynamics using digital data
- [Market Intelligence](https://www.similarweb.com/md/market-intelligence.md): Real-time market data for strategic decision-making including traffic trends, audience shifts, and competitive movements
- [Benchmarking](https://www.similarweb.com/md/benchmarking.md): Compare website performance metrics against industry peers and direct competitors
- [Audience Analysis](https://www.similarweb.com/md/audience-analysis.md): Understand website audiences by demographics, interests, geography, and cross-browsing behavior
- [Marketing Strategy Tools](https://www.similarweb.com/md/marketing-strategy.md): Data-driven marketing strategy tools for channel optimization, traffic acquisition, and campaign planning
- [Display & Video Advertising](https://www.similarweb.com/md/advertising.md): Analyze competitor display and video advertising strategies across ad networks
- [Referral Research](https://www.similarweb.com/md/referral-research.md): Discover referral traffic sources, affiliate partnerships, and link-building opportunities
- [Demand Analysis](https://www.similarweb.com/md/trend-analysis.md): Track consumer demand trends and seasonal patterns using traffic and search data

## Search Intelligence

- [SEO Tools](https://www.similarweb.com/md/seo-tools.md): Similarweb's SEO platform for keyword research, rank tracking, backlink analysis, site audit, and competitive intelligence
- [Keyword Research](https://www.similarweb.com/md/keyword-research.md): Discover keywords with search volume, difficulty, click data, and zero-click rates from Similarweb's clickstream panel
- [Rank Tracker](https://www.similarweb.com/md/rank-tracker.md): Daily keyword ranking monitoring with competitor comparison and SERP feature detection
- [Backlink Analysis](https://www.similarweb.com/md/backlink-analysis.md): Backlink profile analysis including referring domains, anchor text, and link quality metrics
- [Site Audit](https://www.similarweb.com/md/site-audit.md): Automated crawl detecting technical SEO issues including indexation, canonicalization, and page speed
- [PPC Tools](https://www.similarweb.com/md/ppc-tools.md): Competitor paid search analysis including keyword strategies, ad copy, landing pages, and spend estimates

## Enterprise

- [Enterprise Solutions](https://www.similarweb.com/md/enterprise.md): Tailored solutions for large organizations including custom data delivery, dedicated support, and advanced integrations
- [Custom Performance Reporting](https://www.similarweb.com/md/custom-performance-reporting.md): Data Labs custom dashboards and reports for brand health, category insights, travel analytics, and market share
- [Market Share Dashboards](https://www.similarweb.com/md/market-share-dashboard.md): Custom market share tracking dashboards built on Similarweb data
- [Brand Health Tracking](https://www.similarweb.com/md/brand-health.md): Custom brand health monitoring using digital performance indicators

## Retail Intelligence

- [Retail Intelligence Overview](https://www.similarweb.com/md/retail-intelligence.md): Ecommerce analytics platform covering Amazon, marketplace optimization, category management, and consumer demand insights across 557 million+ SKUs
- [Consumer Analytics](https://www.similarweb.com/md/ecommerce-analytics.md): Analyze consumer behavior, shopping patterns, and purchase journeys across retail sites
- [Amazon Sales Analytics](https://www.similarweb.com/md/amazon-sales-analytics.md): Analyze Amazon sales performance, keyword rankings, and competitive positioning
- [Category Management](https://www.similarweb.com/md/category-management.md): Monitor product categories, brand share, and competitive dynamics across online retail
- [Marketplace Optimization](https://www.similarweb.com/md/marketplace-optimization.md): Optimize listings, pricing, and visibility across Amazon and other online marketplaces
- [Consumer Demand](https://www.similarweb.com/md/consumer-demand.md): Track consumer demand signals, shopping behavior, and purchase journey patterns
- [Digital Shelf Analytics](https://www.similarweb.com/md/digital-shelf-analytics.md): Monitor product visibility, placement, and competitive positioning on digital shelves
- [Price Intelligence](https://www.similarweb.com/md/price-intelligence.md): Track competitor pricing strategies and price changes across marketplaces

## App Intelligence

- [App Intelligence Overview](https://www.similarweb.com/md/app-intelligence.md): Mobile analytics covering app downloads, usage, engagement, audience demographics, and SDK intelligence across 4 million apps
- [Mobile Market Trends](https://www.similarweb.com/md/app-market-intelligence.md): Mobile market trends, app sizing, and competitive landscape for iOS and Android
- [App Competitor Analytics](https://www.similarweb.com/md/app-competitors.md): Benchmark app performance against competitors on downloads, usage, and engagement
- [App Usage Analytics](https://www.similarweb.com/md/app-usage.md): Active users, session data, retention rates, and usage patterns for any mobile app
- [App Technographics](https://www.similarweb.com/md/app-technographics.md): Identify SDKs, technologies, and integrations used by any mobile app
- [App Demographics & Interests](https://www.similarweb.com/md/app-audience-analytics.md): App audience demographics, interests, and cross-app usage patterns

## Data-as-a-Service

- [DaaS Overview](https://www.similarweb.com/md/daas.md): Similarweb's data delivery solutions including API, data feeds, DataHub, and partnerships for integrating digital intelligence into any workflow
- [API](https://www.similarweb.com/md/daas-api.md): RESTful API access to Similarweb's web traffic, keyword, app, and ecommerce data
- [Data Feeds](https://www.similarweb.com/md/data-feeds.md): Bulk data delivery via scheduled feeds for large-scale analytics and data enrichment
- [DataHub](https://www.similarweb.com/md/datahub.md): Cloud-based data warehouse access to Similarweb datasets via Snowflake, BigQuery, and Databricks
- [Data Partnerships](https://www.similarweb.com/md/data-partnerships.md): Custom data licensing and partnership models for embedding Similarweb data into third-party platforms
- [Integrations](https://www.similarweb.com/md/daas-integrations.md): Connect Similarweb data to Looker Studio, Excel, Google Sheets, and other business intelligence tools

## Sales Intelligence

- [Sales Intelligence Overview](https://www.similarweb.com/md/sales-intelligence.md): Prospecting, lead enrichment, and intent signal tools for B2B sales teams
- [Lead Enrichment](https://www.similarweb.com/md/lead-gen.md): Enrich and qualify sales leads with web traffic, technographic, and intent signal data
- [Company Research](https://www.similarweb.com/md/sales-engagement.md): Research prospect companies with digital performance data, competitive context, and market positioning

## Investors Intelligence

- [Stock Intelligence Overview](https://www.similarweb.com/md/investors-intelligence.md): Digital data for investment research including company performance tracking, sector analysis, and stock forecasting
- [Company Digital Performance](https://www.similarweb.com/md/alternative-data.md): Track public and private company digital performance for investment research and due diligence

## Blog — Web Intelligence & Research

- [Competitive Analysis Guide](https://www.similarweb.com/md/competitive-analysis-guide.md): Complete framework for running competitive analysis using digital intelligence data
- [What is Market Research](https://www.similarweb.com/md/what-is-market-research.md): Comprehensive guide to market research methods, tools, and data sources
- [Digital Intelligence](https://www.similarweb.com/md/digital-intelligence.md): What digital intelligence is and how it powers business decision-making
- [Market Share Guide](https://www.similarweb.com/md/market-share-guide.md): How to measure and analyze market share using digital data
- [Benchmarking Guide](https://www.similarweb.com/md/benchmarking-guide.md): Types of benchmarking, best practices, and how to benchmark website performance
- [Most Visited Websites](https://www.similarweb.com/md/most-visited-websites.md): Similarweb data on the world's most-visited websites by traffic

## Blog — SEO & Search Marketing

- [Top Keywords](https://www.similarweb.com/md/top-keywords.md): Similarweb data on the highest-volume search keywords by category, updated regularly with trend analysis
- [SERP Analysis Guide](https://www.similarweb.com/md/serp-analysis.md): How to analyze search engine results pages for competitive positioning, SERP features, and ranking opportunities
- [Google Algorithm Updates](https://www.similarweb.com/md/google-algorithm-updates.md): Tracking and analyzing Google algorithm updates including their impact on rankings and traffic
- [Zero-Click Searches](https://www.similarweb.com/md/zero-click-searches.md): Similarweb data on zero-click search rates, their growth trajectory, and strategies for maintaining visibility in a zero-click environment
- [How to Improve Google Rankings](https://www.similarweb.com/md/improve-google-rankings.md): Data-driven tactics for improving organic search rankings using competitive intelligence
- [Keyword Research Guide](https://www.similarweb.com/md/keyword-research-guide.md): Complete guide to keyword research methodology using Similarweb's clickstream-based keyword data
- [Schema Markup Guide](https://www.similarweb.com/md/schema-markup.md): Complete guide to implementing structured data for SEO including types, best practices, and rich result optimization
- [Topical Authority](https://www.similarweb.com/md/topical-authority.md): How to build topical authority for SEO through content depth, coverage, and entity signals

## Blog — Ecommerce & Retail

- [The UCP Era: Visibility in Agentic Commerce](https://www.similarweb.com/md/ucp.md): Why brand visibility matters more than ever as AI agents reshape commerce and product discovery
- [Best Free Amazon and Retail Intelligence Tools](https://www.similarweb.com/md/retail-free.md): Overview of free tools for Amazon and retail competitive intelligence including Similarweb's free offerings
- [How to Get Traffic to Your Amazon Listing](https://www.similarweb.com/md/get-traffic-to-amazon-listing.md): Data-driven strategies for driving external and internal traffic to Amazon product listings
- [Online Marketplaces Guide](https://www.similarweb.com/md/online-marketplaces.md): Landscape of top online marketplaces with traffic and sales data
- [Amazon Competitor Analysis](https://www.similarweb.com/md/amazon-competitor-analysis.md): Framework for analyzing Amazon competitors using Similarweb retail data

## Blog — App Intelligence

- [ASO Guide](https://www.similarweb.com/md/aso-guide.md): App store optimization fundamentals for iOS and Android
- [App Engagement Guide](https://www.similarweb.com/md/app-usage-patterns.md): How to measure app engagement, track important metrics, and use data to improve retention and user journeys
- [Mobile App Metrics](https://www.similarweb.com/md/mobile-app-metrics.md): Essential mobile app KPIs including DAU, retention, session length, and engagement
- [Competitive App Analysis](https://www.similarweb.com/md/competitive-app-analysis.md): How to benchmark app performance against competitors
- [Top App Analytics Tools](https://www.similarweb.com/md/top-app-analytics-tools.md): Comparison of leading mobile app analytics platforms

## Blog — Data & DaaS

- [Data as a Service](https://www.similarweb.com/md/data-as-a-service.md): What DaaS is, how it works, and use cases for digital intelligence data delivery
- [What is an API](https://www.similarweb.com/md/what-is-an-api.md): Fundamentals of APIs and how to use Similarweb's API for data access
- [API Use Cases](https://www.similarweb.com/md/api-use-cases.md): Practical applications of Similarweb's API for market intelligence, enrichment, and automation
- [Data Quality](https://www.similarweb.com/md/data-quality.md): How to evaluate and maintain data quality in digital intelligence workflows
- [Data Accuracy](https://www.similarweb.com/md/data-accuracy.md): Similarweb's approach to data accuracy and methodology

## Industries

- [Retail & CPG](https://www.similarweb.com/md/industry-retail.md): Similarweb solutions for the retail and consumer goods industry
- [Financial Services](https://www.similarweb.com/md/industry-financial.md): Digital intelligence solutions for financial services and banking
- [Media & Publishing](https://www.similarweb.com/md/industry-media.md): Audience analytics and competitive intelligence for publishers and media companies
- [Travel](https://www.similarweb.com/md/industry-travel.md): Digital intelligence for the travel and hospitality industry
- [Agencies](https://www.similarweb.com/md/industry-agencies.md): Competitive intelligence and client reporting tools for digital marketing agencies
- [B2B Services](https://www.similarweb.com/md/industry-b2b.md): Similarweb solutions for B2B technology and services companies

## Pricing & Plans

- [Web Intelligence Plans](https://www.similarweb.com/md/plans-web-intelligence.md): Self-serve and enterprise subscription tiers for competitive intelligence, SEO, AEO, and ad intelligence with 7-day free trial availability
- [AI Search Intelligence Plans](https://aisearch.similarweb.com/md/plans.md): Subscription tiers, feature breakdown per plan, free trial availability, and enterprise options for AI Brand Visibility, AI Traffic Analysis, GEO, and AEO tools
- [Sales Intelligence Plans](https://www.similarweb.com/md/plans-sales.md): Packages for B2B sales teams including lead generation, enrichment, CRM integrations, AI prospecting agents, and intent signal data
- [App Intelligence Plans](https://www.similarweb.com/md/plans-app.md): Packages for mobile analytics covering app downloads, usage, engagement, retention, SDK technographics, and audience insights
- [Stock Intelligence Plans](https://www.similarweb.com/md/plans-stock.md): Packages for investment research including company digital performance tracking, sector insights, and alternative data signals
- [Retail Intelligence Plans](https://www.similarweb.com/md/plans-retail.md): Enterprise packages for ecommerce analytics including Amazon sales, category management, digital shelf analytics, and marketplace optimization
- [API & Data Pricing](https://www.similarweb.com/md/plans-api.md): Standalone API access and data delivery options including REST API, data feeds, DataHub, and custom data licensing

## Optional

- [Reports & Case Studies](https://www.similarweb.com/corp/reports/): Similarweb research reports, industry analyses, and case studies
- [Digital 100](https://www.similarweb.com/corp/digital-100/): Annual ranking of the top 100 digital companies by Similarweb data