ERIE YourTurn のアプリ分析 3月18日

YourTurn is Erie Insurance’s rewards-based telematics program for drivers. The program is designed to incentivize good driving behaviors through rewards and provide advice on improving driving habits. The program will allow drivers to track their driving behaviors using a mobile application and earn rewards that can be cashed in for gift cards or pre-paid Visa cards, or donated to charity! All just for displaying good driving behaviors. The application determines how well drivers are doing by giving them a score based on their performance in the categories of phone distraction, speeding, acceleration, braking, and cornering – with higher-risk behaviors, such as distraction and speeding, weighted more heavily. Scores are captured and reset at the end of each two-week scoring period. Rewards are of course great, but there are other fun features too! Leaderboards allow you to see how you’re doing compared to your peers, trends let you see how you do over time, streaks let you see how many consecutive trips you’ve gone without a negative event, and badges track achievements over time – number of miles without a speeding incident, etc. A valid mobile number and email address are required to use this application.