Al Kass App vs Al Mashhad Utilisation & Stats

Al Mashhad is a digital-first, innovative platform that pushes the boundaries and delivers fearless and edgy content that leverages the region's technology advancements by integrating digital broadcasting into linear television. Al Mashhad aims to instigate a media evolution by engaging Arab youth by capitalizing on the generational shift towards digital consumption in the region. Al Mashhad app offers a variety of programs and seeks to cater to different audiences across the MENA region, providing content and programming that is inspiring and ranging from the latest political and economic news and sports presented in a dynamic bite-sized manner. Al Mashhad’s programming looks to elicit different opinions and further enrich content through ongoing engagement with the Arab audience across all social media platforms.