myWilliams vs The Alley Canada Utilisation & Stats

The myWilliams App will enable you to skip the line at your favorite Williams Fresh Cafe, place & pay for your order in advance and keep track of points you earn and special gifts. Join today, save time and start saving! Williams Fresh Café is the ideal place to meet with friends, family and associates. You will be sure to enjoy our delicious food and signature drinks made-to-order from real, fresh ingredients and served to your table with a smile!

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The Alley Canada

The Alley Canada loyalty program is now powered by Nōwn! Our new The Alley app is a convenient way to pay and earn points at any The Alley locations across Canada. Simply scan your app barcode in store to earn points on your drink purchases which can be used to redeem rewards. Our features: • NEW Customer recognition alerts baristas the moment you step into a The Alley location to pull up your last order • Search for the closest The Alley location near you • Pay hands-free at The Alley locations • Skip the line and order ahead • View your order history and track reward progress • Send The Alley e-gift cards to friends and family • See the latest promotions and monthly specials