IQVIA OCE vs Veeva CRM Utilisation & Stats

IQVIA Orchestrated Customer Engagement (OCE) is a solution that connects sales, marketing, medical and other functions to help life sciences representatives transform to a new orchestrated commercial model. OCE supports customer-facing personas such as territory managers, medical science liaisons, key account managers and life sciences representatives with functionality that goes far beyond traditional personal engagement and marketing automation. OCE provides unmatched mobile access, advanced intelligence and digital marketing capabilities that enable brand marketers to run sophisticated multi-channel journeys and the field to trigger compliant digital touchpoints. OCE is part of an integrated commercial ecosystem that enables you to manage the end-to-end process of customer engagement.

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Veeva CRM

Veeva CRM is the global intelligent engagement solution for all field and office-based life sciences professionals that interact with healthcare professionals and organizations. Veeva CRM offers tailored, role-based experiences for sales and medical organizations, including primary care, specialty care, medical science liaisons, animal health, consumer health, and pharmacy sales. Note: Your organization must authorize access to the Veeva mobile app. You will have access to mobile features your organization has enabled based on your role.