Pura vs Rent the Runway (RTR) Utilisation & Stats

Get the best scenting experience possible with Pura’s smart fragrance diffusers for your home and car. Paired with our smart diffuser and premium smart scents, the Pura app allows you to control, customize and personalize your fragrance experience—all from your phone. Simply plug in your diffuser, set it up in the app, and let high-end, clean fragrance enhance every space and mood. The Pura app allows you to control scent intensity, diffusion time with custom schedules and timers, ambient light colors, and has an optional away mode.

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Rent the Runway (RTR)

We’ve added extra items to every plan at *no extra cost*. Now with 5, 10, 15, or 20 items per month, our plans let you dress with abandon, every day. From Sunday fun day to midweek meetings, our new-and-improved plans prime you with designer looks for everything on your agenda. All plans include access to the premier designer closet with thousands of styles spanning clothing, jewelry, and handbags. • Rent favorites like Reformation, Ulla Johnson, Farm Rio, Staud, Veronica Beard, Proenza Schouler and many more • Enjoy fast deliveries in 2–3 business days, plus complimentary dry cleaning and rental coverage • Use data-backed fit tools to find the best sizes for you • Read reviews for styling and fit tips Not ready to try membership? Reserve one-time rentals plus a free backup size for 4 or 8 days. At Rent the Runway, we believe you really can wear it all.