GO WILD PASS vs SOGO Rewards Utilisation & Stats

《GO WILD PASS》- Go Dollar Reward Scheme Brand new 《GO WILD PASS》 Mobile App is introducing a new era of “Go Dollar” reward scheme. Join us to explore the shopping specials and unique wild experience at Columbia and GO WILD. Click to shop at GO WILD eShop where we have gathered the best outdoor & travel brands at just one stop. Download and sign up now!

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SOGO Rewards

Discover an array of existing shopping rewards and lifestyle rewards SOGO Rewards means more than what it carries. It all begins from an idea - Mizuhiki, the traditional Japanese twine that is tied in knots to decorate a gift. A symbol of affection, warmth, and togetherness, that's what SOGO Rewards is for you. Membership Tier Simply download the SOGO Rewards Mobile Application and complete the registration procedure. Each membership tier is named after a flower with an auspicious meaning in the Japanese culture: TSUBAKI (Camellia) Tier represents sincerity and passion AJISAI (Hydrangea) Tier represents unity and happiness. KIKU (Chrysanthemum) Tier represents purity and longevity. Yuri (Lily) Beauty Card denotes a woman's beauty. As our valued member, you'll be inspired and delighted with an array of lifestyle rewards and privileges beyond your expectation.