AP Racing vs XCMG CRM Utilisation & Stats

XCMG has introduced Customer Relationship Management (CRM) system in overseas markets to enhance customer satisfaction, optimize sales processes, and strengthen market competitiveness. This system centrally manages global customer information, tracks interaction history, provides personalized services, and formulates precise marketing strategies through data analysis. Key functionalities include customer data management, sales management, marketing, service support, and data analysis reporting. Through localization adaptation, employee training, and continuous improvement, XCMG has significantly improved customer satisfaction, optimized sales processes, enhanced market insights, and business coordination efficiency. In the future, XCMG will integrate big data and artificial intelligence to enhance and deepen the CRM system, driving the enterprise towards sustainable development.