Análisis de la app One Small Step: Climate Action para 19 de marzo

We get it: climate change can feel overwhelming. We all know that we should be doing more to address the climate crisis, but with information scattered everywhere, it’s hard to know where to start, which sources to trust, and most importantly, if the changes we make as individuals will actually have an impact. That’s where we come in! Meet One Small Step: your personal sustainability coach. Using behavioural science, the One Small Step app makes it easy, simple & fun to make sustainable changes. You’ll gain clarity on the environmental impact of your personal choices. Get curated step-by-step programs designed to be easy & achievable & build eco-friendly habits to quickly shrink your carbon footprint. As seen in The Guardian, ABC, Smart Company “Green habits can be easy to foster with a little help from science.” ABC News ----- HOW ONE SMALL STEP HELPS YOU We’ll get you started by understanding the impact of your current lifestyle choices. Get a breakdown of your carbon footprint so you can see how you compare to the average Australian. You’ll receive a personalised sustainability roadmap to see how to reduce your carbon emissions down to the UN’s 2050 goal of 2 tonnes per year. Using behavioural science, One Small Step makes it easy to perform impactful actions. Instead of feeling overwhelmed by information, you’ll get step-by-step programs with trusted recommendations on sustainable products. For example, if your current superannuation fund invests in fossil fuels, we’ll recommend you a program so you can switch to an ethical option. You’ll be guided every step of the way from comparing ethical funds, right through to making the switch & updating your employer. Stay motivated on your journey to net zero carbon emissions. Through our gamified programs and Habits tool, you’ll build your confidence & skills to take control of your carbon footprint, be rewarded for taking action and see your impact in real time. Our Teams feature helps you to achieve your goals & build your momentum by completing weekly challenges with your friends, family & workmates. We tend to think that our individual choices don’t matter, but they do when we’re acting together. Our behaviour has a flow-on effect and will influence others to do the same. All it takes is One Small Step at a time. AS FEATURED ON ABC NEWS ONLINE "Making small changes doesn't require a lot of brain power but we tend to overthink things and worry they won't actually contribute to helping the big picture. In actual fact, those smaller actions can really build a sense of motivation and encourage people to be more mindful of what they're consuming and why." “Our ultimate goal is to reduce the cognitive barriers that prevent people from sticking to green habits, something behavioural science research has only begun to understand in the past few years.” ABOUT ONE SMALL STEP Our mission is to help millions of people reduce their personal carbon footprints down to the UN’s 2050 goal of 2 tonnes of CO2e per person, per year. The goal is to grow this community to 28 million members, the same number of users as FitBit. Even if our users only partially reduce their annual footprints by 6 tonnes each, together, that achieves the same carbon impact as closing down 40 coal-fired power stations. It’s ambitious, and you can help achieve this. The more people who use the One Small Step app, the more insights we gain into how to more effectively support you to reduce your environmental impact. We’d love to get your feedback & input on what is working for you, and what isn’t in this version of the app. You can message us through Facebook, Instagram, Twitter or emailing us at info@onesmallstepapp.com We regularly update the collective impact our users are having on our website. To learn more, head to: https://www.onesmallstepapp.com Privacy Policy: https://www.onesmallstepapp.com/privacy-policy Terms of Service: https://www.onesmallstepapp.com/eula