适合零售业及电子商务的 Similarweb

正确识别消费者需求,让业务决策更果断、及时、明智,在瞬息万变的消费潮流中保持领先。

全球最大的零售公司信任 Similarweb

ebay logo
Walmart Logo
adidas logo
dixons logo
under armour logo
Rakuten

为什么要选择 Similarweb 作零售/电商分析?

Retailers and eCommerce companies use our data to make strategic-decisions on
product category launches, benchmark against competitors and analyze conversion goals to drive business growth.

Browser

Behavioral Data
Understand how consumers shop online across 100M+ websites and apps

Benchmark

Competitive Insights
Discover any competitor’s digital performance with over 50+ traffic and engagement metrics    

Funnel

Conversion Data
Drill down into bottom-of-the-funnel metrics across 235M e-commerce product SKUs, plus onsite search

了解消费者在哪里花费时间及金钱

Discover across lines-of-business where consumers are shopping for specific products and how to optimize pricing strategies

Learn where consumers spend their time and money
Measure your performance

评估您的绩效,监控钱包份额

Benchmark your performance against the retail industry and see where and how you can win back market share

揭示交叉购物行为,发掘受众兴趣

Find out where your visitors are cross-shopping and track the full consumer journey from awareness through to purchase

Reveal cross-shopping behavior and audience interests
Optimize your eCommerce conversion funnel

优化您的电商转化渠道

View purchase metrics, like conversion rate and converted visits, to find the best-converting channels for any retailer

解答有关电子商务的核心业务问题:

电子商务领军人

谁在引领电商界?谁正赢得市场份额?

热门产品

某个类别中顶级产品的市场需求有多少?

零售市场规模

某一特定市场中零售业的规模有多大?

受众重叠

我该如何与竞争对手作有效的受众比较,并依此赢回市场份额?

转化率

在零售业中,怎样的转化率算得上优秀?

最佳关键词

哪些零售关键词效果最佳、意图明确?

零售业相关资源及洞见

零售和电子商务行业分析

通过零售和电子商务分析来识别需求,获取客户和产品洞见,分析竞争对手,并优化转化漏斗。

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