每个造访者都是潜在客户，然而有些访问尚未完成交易便结束了。通过漏斗分析，对比同行网站转化率，了解哪些企业更能从其用户群中生成交易。
量化转化的艺术
Quantify the art of conversion
Every visit is a potential client, but some visits end before a transaction is completed. With funnel analysis, compare conversion rates of websites in an industry to understand which business is doing a better job at generating transactions from its user base.
了解特定的子域流量
许多网站是由不同子域组成的，包括会员区或特定的用户子域。超越一般流量，查看登录、帐户、结帐等的页面流量，了解用户如何与网站交易互动。
Understand specific subdomain traffic
Many websites are composed of different subdomains, including member areas or specific customer subdomains. Go beyond the general traffic and see login, account and checkout pages to understand how users are transactionally interacting with a website.
超越网站，获取单品（SKU）级数据
网站细分分析提供了对网站产品组合的可见性，以便用户作供需评估。通过分析 URL 的片段（如 footlocker.com 上的「nike」字符串），您可以更好地了解在线消费者的行为及其对特定产品的兴趣。
Go beyond the website to SKU level data
Website segments analysis provides visibility into a website’s product mix so users can evaluate supply and demand. By analyzing segments of the URL (for example the “nike” string on footlocker.com), you can better understand online consumer behavior and interest in specific products.
