Similarweb vs. Ahrefs
5 reasons teams choose Similarweb:
- Our all-in-one marketing platform
- More advanced SEO tools
- The best keyword data on the planet
- Gold-standard competitive intelligence
- Exceptional customer service
REASON #1
Maximize ROI at every touchpoint with our all-in-one marketing platform
From keyword data and SERP performance to competitive intelligence, Similarweb empowers marketing teams with the tools they need to drive explosive growth across the funnel.
Traffic Metrics
Dissect your competitors' top-performing traffic channels. Pinpoint their highest-converting keywords, ad placements, and affiliate partnerships. Then strategically deploy your resources for maximum impact.
SEO Analysis
Perform keyword research, analyze backlinks, conduct technical audits, track rankings, capture SERP snapshots, generate keywords, identify keyword gaps, assess mobile traffic, compare keywords, and more.
Competitive Analysis
Deep dive into your rivals’ SEO, PPC, affiliate, and advertising strategies—all in one place.
With a complete view of your competitive landscape, you can make data-driven decisions, identify untapped opportunities, and boost your campaign performance.
Audience Insights
Understand where your audience spends time online with page-level browsing behavior and gather unbiased audience insights at scale.
Accessing this data allows you to get a complete profile of your ideal customers.
Paid Overview
Expose your rivals’ PPC strategies by revealing their total spend, paid traffic, and top keywords.
Then analyze their top-performing ads and landing pages to spark fresh ideas for your next campaign.
"From a value standpoint, Similarweb is the clear winner in terms of the breadth of data you get, the actionability of that data, and value for money."
Steve Wiideman
Wiideman Consulting Group President
REASON #2
Climb up the SERPs with our
advanced SEO tools
Far more than just competitive intelligence, Similarweb supplies teams with all of the insights they need to generate organic traffic at scale, from technical issues to strategic analysis.
Zero clicks vs. click data:
Reveal which keywords are actually driving clicks
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Advanced Website Audit tool:
Supports enterprise-scale auditing and integrations with GSC
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Rank tracker:
Shows every competitor for the keywords you track
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Last 28 Days view:
See keyword data from the past 28 days alongside the 12-month average
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Organic vs. paid:
Compare the share of organic search traffic to paid advertising traffic
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REASON #3
Tap into the best keyword
data on the planet
Leverage vast amounts of first- and third-party data to build laser-targeted campaigns.
More accurate
We leverage vast amounts of data from real user searches, behavior, and clicks. While Ahrefs uses some clickstream data, their primary focus remains backlink analysis.
Independent research confirms that our search volume and engagement metrics are consistently more accurate, providing a clearer picture of online activity.
More up-to-date
Similarweb is the only tool with a “Last 28 Days" view.
So you're able to track trends in real time. And spot opportunities to target keywords weeks before your competitors even notice.
More granular
We deliver accurate search and click data for industries, markets, and websites. But our true power? Drilling down to specific keywords and URLs.
For example, should you focus on “black oxford shoes” or “brown oxford shoes”? What about “shop oxford shoes on sale”—is it a long-term trend or just a fad?
When you have our granular data, you can confidently choose the most effective keyword variations, eliminating guesswork and elevating your keyword research to new heights.
"There are other players out there, but if I'm using the data I want to be fully confident in its accuracy and fidelity, then I use Similarweb."
Jonny Bentwood
Global Head of Data & Analytics, Golin
REASON #4
Track market players with unrivaled competitive intelligence
From keywords to industries, our tools reveal your market position, empowering you to benchmark and identify growth opportunities.
SERP performance
Analyze your keyword performance against competitors to see how you rank and identify opportunities to climb search results and capture more organic traffic.
Traffic and engagement
Benchmark your website traffic and on-page engagement against your competitors to pinpoint opportunities to attract and keep user attention.
Market share
Evaluate your digital presence against industry leaders to gauge your market position, revealing strategies to expand your reach and solidify your brand authority.
REASON #5
Expert support at your fingertips
Our user-friendly platform comes with a bonus: a dedicated team of consultants. They'll help you uncover hidden insights and accelerate your success—empowering you to unlock better results in record time.
