每次訪問都是潛在客戶，但有些訪問在交易完成之前就結束了。分析銷售漏斗，對比同行網站的轉換率，了解哪些企業更能從其使用者群中催生交易。
量化「轉換的藝術」
Quantify the art of conversion
Every visit is a potential client, but some visits end before a transaction is completed. With funnel analysis, compare conversion rates of websites in an industry to understand which business is doing a better job at generating transactions from its user base.
了解特定子域的流量
許多網站包含多個子域，例如會員區或特定客戶子域等。超越一般流量，檢視登入、帳戶和結帳頁面，洞悉使用者與網站的交易互動。
Understand specific subdomain traffic
Many websites are composed of different subdomains, including member areas or specific customer subdomains. Go beyond the general traffic and see login, account and checkout pages to understand how users are transactionally interacting with a website.
超越網站數據，取得單品 SKU 級的數據
網站區隔分析提供了對網站產品組合的可見性，方便使用者評估供應和需求。通過分析 URL 的片段（例 footlocker.com 上的「nike」字符串），您能更好地了解線上消費者的行為及其對特定產品的興趣。
Go beyond the website to SKU level data
Website segments analysis provides visibility into a website’s product mix so users can evaluate supply and demand. By analyzing segments of the URL (for example the “nike” string on footlocker.com), you can better understand online consumer behavior and interest in specific products.
