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Long-term strategy or short-term gain… why not both?

Whether you know it or not, getting the balance right between performance marketing and brand building will be critical this holiday season. And we’re going to show you how.

  • Combine brand building and performance marketing for optimal holiday sales results.
  • An inside track on how leading brands like Amazon and Sephora use creativity and brand influence to outperform competitors during peak shopping seasons.
  • Explore the power of brand trust and convenience in driving customer loyalty and engagement.
  • Get the roadmap for balancing short-term performance goals with long-term brand equity growth.

All of this is backed by insights from the Solving The Great Digital Dilemma report, based on a best-in-class dataset produced by Similarweb and WPP BAV.

About the speakers:

Marta Sulkiewicz
Marta Sulkiewicz
VP Research Global Solution Similarweb

Leading the market research department at Similarweb, Marta is a digital insights and marketing technology expert with over 20 years in the sector. Before joining Similarweb, Marta was a C-level executive of Gemius, a company delivering audience insights on digital and cross-media, as well as digital advertising and media effectiveness in EMEA.

David Roth
David Roth
Chairman WPP BAV

David is CEO of The Store, WPP’s Global Retail Practice, as well as chairman of BAV. A recognized expert in branding, consumer behavior, and retail strategy, David has led initiatives in digital transformation and brand equity. He is the author of books including ``Smart Shopping`` on AI’s impact in retail, and has produced documentaries on retail innovation.

Chelsea Pincus
Chelsea Pincus
Director of Global Strategic Agencies Similarweb

Chelsea leads Similarweb's Strategic Agency partnerships globally, specializing in the application of our data to inform, optimize and achieve business objectives across our Agency client partnerships. She has been with Similarweb for 5 years.

Silvia Santos
Silvia Santos
Data Strategy & Insights Partner Mindshare Worldwide & WPP BAV Board Member

Silvia is the client data strategy insights lead for global clients at Mindshare and on the board for WPP BAV working alongside David Roth and the team. User of both Similarweb and BAV she specialises in using both data sets to inform on clients objectives.