Win More Sales Through Smarter On-Site Search
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Trusted by the best digital brands
Drive results where shoppers search
Maximize search visibility
Optimize product listings with high-converting keywords that capture a higher rank on the first pages within Amazon categories.
Identify emerging consumer trends
Spot rising products and shopper interests before competitors for first-mover advantage in growing categories.
Optimize investment strategy
Balance paid and organic search to invest in keywords that deliver measurable ROI and sustainable growth.
Outmaneuver your competition
Identify visibility gaps, benchmark performance, and capture market share by targeting competitor search.
How leading teams drive marketplace success
Category On-Site Search
Decode category demand signals
See what shoppers search for within categories—from trending keywords to emerging products. Forecast demand, optimize inventory, and identify growth opportunities before the market shifts.
Brand On-Site Search
Measure and defend brand strength
Track brand search performance to gauge market position and protect against competitive threats. Monitor organic vs. paid clicks over time and measure how campaigns influence demand.
Benchmarking
Benchmark performance against competitors
Compare your brand with competitors to identify who's winning in paid and organic search. Understand product visibility and find opportunities to capture lost market share.
Product On-Site Search
Boost individual product discoverability
Monitor visibility and traffic for specific SKUs or product groups. Identify why certain products rank well, then optimize listings so shoppers find your products when purchase intent peaks.
Keyword Analysis
Master shopper search language
Use an AI Agent to find the best keywords shoppers use across the category. Access search volume, trends, and seasonality to prioritize high-intent terms that drive traffic and conversions.
Google Keywords
Bridge external and internal search
Connect Google Search behavior with Amazon marketplace actions. Analyze keyword overlap across channels to create cohesive strategies that guide shoppers from discovery to purchase.
Trusted by teams that win in marketplaces
Ecommerce Growth Teams
Maximize product discoverability across every marketplace channel
Ecommerce Growth Teams
Track performance across paid and organic search- Identify top keywords by SKU, brand, or category
- Optimize content to match shopper search patterns
Performance Marketing Teams
Maximize ad spend efficiency with precision keyword targeting
Performance Marketing Teams
- Monitor keyword-level CPC trends and paid click share
- Discover high-value terms competitors haven't optimized
- Measure campaign impact on branded search volume
SEO and Content Teams
Rank higher by speaking your customers' actual language
SEO and Content Teams
- Discover exact terms shoppers use when searching
- Analyze branded vs. generic keyword performance
- Align product pages with top-performing search queries
Brand Management Teams
Drive smarter decisions backed by real-time search intelligence
Brand Management Teams
- See which brands and SKUs dominate search results
- Spot demand gaps and emerging product trends early
- Strengthen retailer negotiations with visibility benchmarks
Unmatched Amazon coverage
Just a few reasons why our data is unique
- Full-funnel visibility into shopper actions - from search to click to conversion
- Weekly granularity - stay on top of shopper behavior shifts and plan promotions with confidence
- Child ASIN-level data - eliminate guesswork on which product variants drive the most sales
- Coverage across top Amazon marketplaces - USA, Canada, UK, Germany, France, and Italy
More Retail Intelligence use cases and features
Ecommerce Analytics
See what drives ecommerce performance with real-time insights into shopper behavior, sales trends, and traffic for any competitor.
Amazon Sales Performance
Monitor Amazon sales trends, benchmark brands and products, and connect sales data and performance to competitive moves.
Category Management
Identify winning brands, fast-growing products and improve assortment and pricing strategies by tracking category performance
Cross-Retail Analytics
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Marketplace Optimization
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
Amazon Store Optimization
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Amazon Keyword Research Agent
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Consumer Demand Analytics
Identify demand shifts, trending products and rising categories before competitors do.
Consumer Analytics
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Shopper Behavior
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Related Resources
"We rely on Similarweb's Retail Intelligence to drive strategic growth for our customers, especially when it comes to uncovering whitespace and new growth opportunities across the marketplace. The data is a key part of our monthly and quarterly customer market reports."
Chris Purcell
Founder, Nexus Brand Group
“Similarweb's Retail Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, on-site search consumer behavior, and competitor dynamics - all in one view.”
Ben Kaminski
Co-Founder & Chairman | Essor
"Similarweb’s Retail Intelligence gave us the insights we needed to enter Amazon with clarity and confidence."
Rachel Dietrich
over&back Senior Director of Ecommerce
FAQs
On-site search optimization is the process of improving how your products appear in marketplace search results, like Amazon. It involves analyzing shopper search behavior, optimizing product listings with relevant keywords, and monitoring performance to increase visibility and drive more qualified traffic to your products.
Retail Intelligence supports on-site search optimization across major marketplaces, including Amazon (US, UK, Germany, France, Italy, and Canada), as well as other leading ecommerce platforms. Our platform provides comprehensive search analytics, keyword insights, and performance tracking wherever your products are sold.
Retail Intelligence reveals exactly what shoppers search for and which keywords drive the most traffic. You can analyze top-performing products, identify content gaps in your listings, track your search ranking positions, and optimize based on actual shopper behavior, ensuring your products appear when purchase intent is highest.
Yes. Retail Intelligence provides separate insights for both paid and organic search performance. You can compare click share, track CPC trends, identify high-ROI keywords for paid campaigns, and optimize organic listings, all in one platform to maximize your total search visibility and ad spend efficiency.
Absolutely. You can monitor both branded and non-branded search traffic to understand brand strength, measure campaign effectiveness, and identify opportunities. Track how branded searches trend over time, discover which generic terms drive traffic to competitors, and optimize your strategy accordingly.
Ecommerce teams use it to maximize product discoverability, performance marketing teams optimize ad spend and keyword targeting, SEO and content teams improve rankings and content strategy, and brand managers make data-driven assortment and pricing decisions. It's built for any team focused on marketplace visibility and growth.
By revealing which products and brands dominate search results, you can identify demand gaps, spot emerging trends early, and understand what shoppers are actively looking for. This intelligence helps you prioritize inventory, expand into high-demand areas, and make confident assortment decisions backed by actual search data.
