This report covers Amazon Beauty & Personal care, a category which saw tremendous search growth (+159% YoY) in 2020 as consumers turn to Amazon for their favorite skin care, makeup and hair care products.
In this report, we explore:
- Which subcategories are the largest revenue drivers, and, which quarters account for the largest percentage of yearly revenue?
- Which keywords are driving search clicks and which brands are winning?
- How did the Coronavirus pandemic influence product views and sales – which products became more (and less) popular? Which were influenced by uneven supply and demand?
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