Unmasking Halloween's Spookiest Shopping Trends

Get the lowdown on Halloween with our insights-packed report. Discover what’s shaping consumer behavior this Halloween—before your competitors do.

Your spellbook for Halloween success

Halloween is evolving, and so are your customers. From healthier candy choices to the rise of DIY costumes, our report reveals the trends shaping Halloween 2024.

These insights will help you tap into what your customers crave—and turn that into more sales. Whatever vertical you’re in, this report is your spellbook to trick-or-treat your way to Halloween success.

Grocery trends

Insights will help you tap into what your customers crave—and turn that into more sales.

Makeup for costumes

Mascara, body paint, and temporary tattoos are providing that extra something.

Brands making a splash

What brands are standing out among consumers? We’ll show you!

Sprinkle some magic onto your Halloween strategy