The coronavirus pandemic has impacted businesses in virtually every industry globally, and the accommodations sector is no exception.
In this comprehensive whitepaper, we examine a set of issues concerning the consumer’s recovery journey in the hospitality landscape, including differing booking traffic patterns for global and U.S. accommodation destinations and emerging recovery trends across key markets.
Specifically, within the U.S., we focus on the differences between hotel chains, vacation rentals, OTAs, metasearch sites, airlines, and cruise lines. And we review the factors that are affecting market share changes in key hotel subcategories.
The whitepaper examines global accommodations’ recovery through four different lenses:
- Digital demand (web traffic trends)
- Digital-based revenue (online bookings)
- Domestic vs. international breakouts in different countries
- Hotel chain scale views in the U.S.
The analysis applies to digital insights analysts and market researchers in the travel and tourism industry.