Reports & Insights
Unmasking Halloween: Key Insights & Trends
2024 Back to School Insights Report
Discover the ultimate guide to trending key industries – retail, financial services, and travel – this back to school season and earn straight A's for your company and products.
2024-25 Marketing Benchmark Report
Your guide to smarter marketing, smarter spending, and a smarter, more profitable strategy
2024 Spring Amazon Insights Report
Get the lowdown on what’s sparking searches and driving sales on Amazon this Spring season (and beyond)
Remarkable Resilience in the Digital World
Uncover how search behavior has changed over time in Hong Kong and see what’s top of mind for consumers right now. Get the report.
Travel Industry Data: Understanding User Intent
After analyzing thousands of keywords in the Travel industry, we discovered some unique user behaviors. Want the data? Download our free report now.
Navigating the Australian Ecommerce Landscape
Get your guide to the Australian ecommerce market in 2024. Our comprehensive industry report includes benchmarks to beat and disruptions to watch.
Getting Over Google Email Limitation
Ensure your emails convert with Similarweb’s 2024 outbound sales playbook
Temu: Europe’s Ecommerce Report
Discover how ecommerce disruptor Temu took the European ecommerce world by storm. Download the report to learn from Temu's winning ecommerce strategies.
2023 Singles Day Sale Data Insights Report
Your Singles Day sale data analysis is here. Download our latest report and discover how consumers responded to the biggest ecommerce brands.
Australian Black Friday Market Analysis
Your Australia Black Friday data analysis is here. Download the report and discover consumer trends and proven strategies working in 2023 and beyond.
Black Friday & Cyber Monday Consumer Insights Report
Get expert commentary and analysis on Black Friday and Cyber Monday trends, with an exclusive look at the marketplace and D2C brand performance.
FAQs
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Similarweb provides digital data and insights about online performance, spanning over 1B websites and 200M mobile apps.
Some of the key business use cases offered by Similarweb are:
Competitive Analysis: Understand the competitive landscape by analyzing competitors' website traffic and engagement, audience interests, and more.
Market Research: Discover new growth opportunities in the marketplace, by understanding market trends, and identifying emerging players.
Audience Insights: Monitor consumer interests and the customer journey, with insights into demographics, geographies, and other traits of a website's audience.
Sales Enablement: Sales and revenue teams can identify prospects, qualify leads, and personalize pitches to secure more deals with data-backed insights.
Investor Solutions: Vet potential investments by analyzing market share, digital performance, traffic, and user engagement.
Business Benchmarking: Measure performance against competitors and industry standards to spot spaces for optimization.
Keyword Research: Identify top organic and paid keywords for any website, product line, segment, and category to boost marketing ROI. -
When comparing Similarweb to other digital intelligence platforms, the differences lie in data sources, features, price points, and product specialization.
Here are some key highlights that make Similarweb the most reliable tool in the industry:
Data Collection and Accuracy: Similarweb gathers data from a combination of direct measurements, crawlers, and a panel of web surfers. This blend of data sources can lead to more comprehensive and accurate insights.
User Interface and Experience: Many users have praised Similarweb for its intuitive and user-friendly dashboard. Its visualizations make it easy to understand and compare data.
Feature Breadth: Similarweb offers a wide array of features, ranging from competitor website analytics to mobile app analysis. Some competitors might have more in-depth tools for specific tasks, while Similarweb provides an extensive overview.
Mobile App Insights: In addition to website data, Similarweb offers insights about mobile app performance, which can be a distinguishing feature compared to many competitors.
Geographic Data: Similarweb provides data broken down by country, which can be valuable for businesses operating in multiple regions or looking to expand into new markets.
Audience Insights: The platform provides detailed audience demographics and interests. -
Each of our solutions focuses on a different business need and utilizes the data accordingly:
Digital Intelligence (our main offering): Gain access to market analysis, benchmarking, audience insights, keyword research, and performance marketing tools.
Sales Intelligence: Engage with ecommerce merchants, publishers, and advertisers with data-backed insights that deepen relationships with prospects and clients.
Stock Intelligence: Monitor and analyze the performance of any company with a digital presence, whether private or public.
Shopper Intelligence: Analyze online consumer buying and browsing patterns. -
We offer support to our users in multiple ways, including:
Customer Support: You can fill out a Contact Us form or contact the Similarweb Support Team using our online chat for technical issues, billing inquiries, or other concerns.
Training and Onboarding: As a new user, you will receive extensive onboarding materials where you’ll learn how to get the most out of the platform.
Videos and Walkthroughs: Our wide range of video tutorials inside the platform can provide step-by-step instructions for using specific features or tools.
Webinars: We host regular webinars on new features, best practices, industry trends, and insider tips for success.
Documentation and User Guides: We have a vast selection of online resources within the Knowledge Center, which offers articles, FAQs, and guides on how to use the platform.
Similarweb Academy: Explore our catalog of free e-learning courses, videos, and live webinars to enhance your product knowledge and data analysis skills. -
To assist companies of all sizes in achieving digital success, our pricing is divided into two main categories:
For Individuals & Startups:
Starter (1 user): Ideal for entrepreneurs focused on website traffic & competition.
Professional (1 user): Tailored for professionals crafting marketing strategies & analyzing competitors.
For Businesses & Enterprises:
Team (5 users): Designed for marketing teams, enhancing online visibility and brand awareness.
Enterprise (10 users): For mature organizations scaling business growth and digital prowess.
Explore our detailed pricing models here. -
You can learn more about how we collect our data here.