Department stores predate the internet by at least a century, but in the age of online shopping they have been experiencing increased competition, from each other and from new players in the market.

In preparation for the busy holiday season, when department stores do much of their business, Similarweb compared and analyzed shopping habits and marketing strategies for leading US retailers – Macy’s, Bloomingdale’s, Zappos, Nordstrom, and Saks Fifth Avenue. The main finding is that department store’s most important category for online search traffic is footwear.

Download this report to learn how to get ready for the next holiday season with successful SEO and PPC strategies.