Late last year it was predicted that 2017 would be the first time that Germans spent more time online than watching TV. The same report suggested that 2017 would be the first year that Germans would spend more time accessing the internet on mobile than desktop. How are these changes impacting the digital strategy of German brands?

This report will focus on three consumer-oriented industries – Banking, Apparel and Online Supermarkets – to uncover the digital strategy behind Germany’s most popular sites, keywords and apps.

In this report you will find:

• Top websites in Germany  
• Desktop vs Mobile Share
• Top 10 sites per category
• Keyword Analysis
• Marketing Channels
• Focus on DKB and ABOUT YOU

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