Digital 100
Fastest-Growing Companies Online in Australia
The highly-anticipated annual rankings are live - discover the winning digital players of 2023! The globally recognized Digital 100 reveals the fastest-growing companies online in Australia across 5 key industries based on year-over-year (YoY) traffic growth. Plus, we unpack the digital tactics fueling their success so you can make the list next year.
Apparel & Accessories
Top 5 Apparel and Accessories Websites:
- crocs.com.au 169.8% growth
- airrobe.com 139% growth
- babyboofashion.com 122.6% growth
- nudelucy.com.au 102.1% growth
- ralphlauren.com.au 101.2% growth
Consumer Electronics
Top 5 Consumer Electronics Websites:
- webuy.com 94.3% growth
- myeufy.com.au 64% growth
- anker.com 55.5% growth
- crazyparts.com.au 51.2% growth
- imobilestore.com.au 41.8% growth
Home & Garden
Top 5 Home and Garden Websites:
- litfad.com 91.5% growth
- jameslane.com.au 87.4% growth
- luxoliving.com.au 72.7% growth
- schots.com.au 72.4% growth
- ecovacs.com 48.4% growth
Personal Finance
Top 5 Personal Finance Websites:
- tickinsurance.com.au 123.4% growth
- okx.com 114.4% growth
- smoney.com.au 111.5% growth
- rabobank.com.au 92.1% growth
- driva.com.au 86.4% growth
Travel and Leisure
Top 5 Travel and Leisure Websites
- sealink.com.au 188.8% growth
- jrailpass.com 185.1% growth
- china-airlines.com 140.1% growth
- inspiringvacations.com 124.9% growth
- cruiseguru.com.au 120.5% growth
See All Digital 100 Winners
About us
Similarweb unlocks the digital world. Similarweb Digital Data is the fastest, easiest way to discover what’s happening online and uncover the digital leaders in your industry. Whether you’re an established brand or recently launched, Similarweb provides consumer and market insights to beat the online competition, grow exponentially, and gain a digital edge.
Methodology
The Digital 100 is the official list of the fastest-growing companies online. To identify the winners, we analyzed websites with over 50,000 monthly visits for 5 categories, ranking the 100 websites with the largest year-over-year (YoY) increase in visitors on desktop and mobile web devices in Australia in 2023 vs. 2022.