Redarbor Drives New Business Growth to Lead in Its Markets
Redarbor's CBDO, David Villalabeitia, uses Similarweb to boost the reach of it's main brand, Computrabajo, in 19 countries, focusing on market intelligence and partner identification for Latin American growth beyond Brazil.
About Redarbor
Redarbor offers online job boards and innovative solutions for talent management and recruitment. It operates a series of leading job boards in Latin America and is the third-largest job group in the world.
"With Similarweb, we have the insights we need to stay up-to-speed on market dynamics and competitive movements. As our business grows, the tool has become an integral part of our digital strategy. We use Similarweb to make strategic decisions that directly impact our position and to seize growth opportunities."
David Villalabeitia
Chief Business Development Officer at Redarbor
The Challenge
Lack of granular data into local markets
In a digital world, it's difficult to see what's happening across websites, apps, and digital entities. Ultimately, the team needs data that proves the premium position of Redarbor's brands to maximize the value of their portfolio to advertisers. Redarbor already had ComScore data, but it wasn't providing the insights they needed.
The Solution
Comprehensive market intelligence data
Using Similarweb's Digital Intelligence Suite, David Villalabeitia identified competitive gaps for Redarbor's Computrabajo brand in Argentina. This led to a strategy that not only closed the gap but also surpassed market leaders. The insights also accelerated deal closures for the commercial team.
The Success
Similarweb insights increase business growth
Redarbor relies on Similarweb for comprehensive market intelligence, driving sales and market expansion. The tool is key for optimizing Computrabajo's digital strategy, from choosing job aggregator partners to content planning in LATAM. This has solidified its market leadership beyond Brazil across Latin America.
