Kelkoo Group Lands New Accounts Using Similarweb's Digital Insights
Kelkoo Group uses Similarweb Digital Data to sharpen its business strategies and identify growth avenues in the digital landscape.
About Kelkoo Group
Kelkoo Group, with over 20 years of experience in ecommerce, digital marketing, and consumer intelligence, drives traffic for 12,000+ merchants, managing 275+ million monthly offers across 26 countries. Utilizing shopping intent data and advanced technology, they deliver quality traffic to online shops, showcasing products to millions of shoppers.
"Similarweb is an integral tool for our publisher team to uncover new traffic sources and for our sales team to connect with new merchants across 26 countries. Understanding the full user journey provides us with powerful insights and is key to our teams’ success."
Paul Harrison
Global Head of Business Development at Kelkoo Group
The Challenge
Accelerating future business growth
Kelkoo Group sought a solution for their sales strategy, necessitating a broad view of relevant players – merchants seeking more customers and publishers for traffic monetization. They employ a consultative sales approach, identifying value areas and achieving agreed goals in collaboration with prospects.
The Solution
Leveraging Similarweb’s unique user engagement data
Using Similarweb’s Traffic and Engagement tools, the team analyzed data from the top 245 pharma brand websites in the US and created a report on its impact. The findings? The data supported the claim: websites that pass the CWV assessment see better user engagement than those that don’t pass the assessment. Similarweb was the only product available that enabled Klick Health to access this data at the scale necessary to deliver reliable results.
The Success
Optimizing sales with 360° visibility of digital activity
Since integrating Similarweb in 2015, it has become integral to their business development and sales efforts. Using Similarweb Sales Solution, Kelkoo Group identifies and prioritizes potential merchants based on traffic acquisition strategy and volume, customizing pitches according to the competitive landscape. Similarweb also aids in providing market trend insights to partners, ensuring high retention rates and market share tracking.
