Gain Deeper Market & Consumer Insights through Business Consulting Services

Get answers to your most critical business questions with our premium Consulting and Managed Services.

Whatever you need, we've got it covered

We don't just operate in one domain. Our expert team of consultants, engineers, and analysts leverages Similarweb Digital Data to help you tackle any business challenge.

Check your brand's pulse across digital platforms

Monitor brand health and equity by tracking share of voice across digital touchpoints monthly or quarterly for rapid response to shifts in the market.

Brand Site - Analyze your site's performance in traffic and engagement
Search Engines - Gauge audience awareness of your brand and monitor ownership of category and topics
Marketing Channels - Identify top-performing channels and enhance others
Retailer Performance - Understand brand share of voice and consumer awareness among retail partners

Audience profiling and purchasing behavior

Define audiences in new and dynamic ways

Leverage behavioral data to identify target cohorts, understand their interests and purchasing habits, and optimize content and activation models to drive.

Category Interests - Discover nuance in the categories where your audience spends time to optimize consumer journey and campaign strategy
Site interests - Identify key partners to inform affiliate, publisher, retail, and brand collaborations
Demographics - Dive deeper into detailed audience profiles, from political leanings to purchasing tendencies like luxury vs. affordable, risk-seeking vs. risk-averse, and other social preferences
Search Behaviors - Enhance content and product messaging based on search patterns

View the consumer journey from start to finish

Map the digital consumer journey for optimized product, content, marketing, and distribution strategies.

Awareness - Know where consumers gather information, engage with content, and interact with digital touchpoints before deciding on what and where to buy
Consideration- Monitor the cross-browsing behavior across brands, categories, and retailers to understand size of audience and areas for incremental growth
Evaluation - Explore how consumers search and interact per channel to optimize site and PDP presence
Purchase & Post-purchase - Identify where consumers ultimately go to convert and understand how to combat sales leakage Uncover buying behaviors and what drives repeat purchases

Empower ecommerce with real-user insights

Maximize your market share by analyzing performance across categories and retailers in comparison to your own channels.

Brand Performance - Monitor brand performance with in-depth traffic and conversion analysis on retailers and product categories at a product level
Promotion Planning - Understand category and brand seasonality by engagement and purchase behavior by retail partner to plan promotions and performance for upcoming year
Retail Media Optimization - Improve ROI on your media spend by understanding the most impactful parts of the site per retailer for your category
On-Site Search Insights - Inform product development and optimization by understanding consumer searches within specific brands and product categories on retailers

Dive into the mobile and app universe

Explore your audience’s 360° mobile and in-app activity through demographic, behavioral, and survey data.

App and Domain Usage - Track evolving consumer app and domain usage to identify market trends
In-app Behavior - Monitor users’ actions and behaviors within apps for campaign, product, and strategy guidance
Ad Measurement - Measure the impact of advertising campaigns within key social apps
Audience + Surveys - Utilize audience and survey capabilities to understand key customers' needs, complementing their mobile and in-app engagement

Crafting end-to-end strategies just for you

Our digital consultancy services extend beyond mere data analysis. By learning your market and consumers, we help refine your strategic execution for optimal results.

Strategy Planning

Deep audience analysis
Size market opportunities
M&A due diligence
Business advisory services

Execution Optimization

Distribution strategy
Content optimization
360 customer journey
Consulting solutions

Performance Tracking

Brand health tracking
Advertising effectiveness
Ecommerce and DTC analytics
Cross-brand purchase behavior

Meet the Similarweb Consulting Services team

Our team of industry professionals have one goal: to navigate you through your business challenges and ensure you win in digital commerce.

Gilles Haumont

Becca Edelman

Mackenzie Cahill

Ben Fernando

Gilles Haumont

"With over 30 years of experience in the CPG industry as a CEO and CRO, I understand firsthand the paramount importance of advanced consumer and market data in driving business growth through corporate digital consultancy services. My dedicated team and I are fueled by a relentless passion to not only help you grow but also empower you to thrive. Together, we'll forge a path to success."

Gilles Haumont

VP Professional Services

Becca Edelman

"With over 8 years of experience within the research and consulting space, I've empowered leading CPG and luxury brands, to enhance their digital ROI through. Specializing in utilizing data to respond to consumer trends, and optimize their digital presence and gain share.”

Becca Edelman

Director, CPG Industry

Mackenzie Cahill

"Guiding Similarweb's Retail & Transactional Services clients, I lead the development of tailored consulting and data development solutions, drawing on my 10+ years of experience driving digital engagement across B2C industries. Leveraging Similarweb's distinctive data sets and capabilities, my team and I provide data-driven insights to clients seeking strategic and tactical optimization of their digital presence."

Mackenzie Cahill

AVP, Solutions

Ben Fernando

“With over 10 years of experience as a researcher, presenter, and consultant helping clients achieve their digital marketing objectives, I provide strategic insights and digital consultancy services based on Similarweb’s cutting-edge data. My team and works closely with the world’s leading research and intelligence companies and investment firms, helping them to uncover new opportunities and drive their digital success."

Ben Fernando

Head of Partners & Investors

Sought after by the world's leading companies

Join the multinational companies relying on our digital consulting services to fuel their business growth.

“Similarweb enables us to uncover our competitors’ online strategy, benchmark ourselves, and grow our digital market share. From unparalleled on-site search to accurate conversion metrics, Similarweb’s new insights into consumer intent take us way beyond our current bandwidth and scope.”

Nicolette Harper

Worldwide Director of Digital Retail Marketing, Microsoft

"Using the NextGen Research Solution I discovered new capabilities that have revolutionized the way I analyze markets based on the topics people are searching for across the web. This is a tool my team and I can’t do without."

Nicoleta Lordache

Head of Digital Intelligence & Analytics, Cheil

"Similarweb has helped me close new partnerships and increase revenue for years. Recent innovations to the NextGen Digital Marketing Solution have empowered me with a more comprehensive understanding of the affiliate landscape to identify the most profitable partnership opportunities."

Stephanie Cloud

Director of Online Sales & Partner Marketing, MGM Resorts

"Similarweb’s data has helped Reckitt Benckiser to identify relevant ecommerce sites that enable us to prioritize where to target and focus, by providing category and brand level performances."

Laurence Moor

Global Director, Ecommerce (Digital Sales)