Introducing Search 3.0 for Paid Search: The Most Powerful PPC Dataset on the Planet

In March, we announced the launch of Search 3.0 – the most comprehensive dataset in the world for SEO teams. Today, we’re excited to announce Search 3.0 for paid search, your secret weapon for outsmarting competitors’ ads and maximizing ROAS.

Are you losing visibility to PPC competitors bidding on the same keywords as you? If so, how do you ensure your brand stands out while allocating budgets effectively?

Enter Search 3.0 for paid search.

By allowing you to see which keywords your competitors are bidding on, our new release will give you a fresh look into your PPC strategies and paid competitor analysis by combining data freshness and granular metrics.

Our new release lets you:

• Jump on trends by monitoring keywords driving clicks within the last 28 days
• Allocate budgets strategically by understanding organic and paid opportunities
• Replicate competitor strategies, by uncovering which keywords are driving clicks for them
• Assess your competitive landscape before bidding, by understanding the competitive index for every keyword

Why Search 3.0?

Similarweb’s Search 3.0 is different from any other PPC tool on the market. With the most up-to-date data available, you can capture search trends and competitor strategies as they unfold. Real-user behavior will give you a more accurate measure of search behavior, enabling you to build smarter strategies to maximize your ad spend.

Identify trends in real time

Most industries move fast, and the SERP is constantly changing, so to remain competitive, your business needs to keep up with trends. Search 3.0 data is updated daily (yes, you read that right!), allowing you to see what keywords your competitors are bidding on in real time so that you can select high-intent keywords that drive actual clicks.

Uncover growth opportunities

Looking to enhance your PPC performance and increase ROAS? Allow Search 3.0 data to pinpoint channels and keywords with the most growth potential based on their monthly search volume, competitor index, and organic vs. paid performance.

Analyze your share of voice

Understanding your performance starts with big-picture analysis. Comparing your site to your competitors’ allows you to see your overall traffic share, so you can truly understand how competitive your PPC is for the keywords you are targeting.

Uncover actionable insights

We have added two features to our platform:

1. Website Keywords: Paid

With Search 3.0, you can discover which keywords are successfully driving traffic to your competitors and find out who’s gaining the lion’s share of paid clicks across your competitor set. Smart filters enable you to spot wins, losses, and opportunities with ease and ensure every dollar spent fuels your ROI.

→ Try it now

2. Keyword Analysis: Paid

Our paid keyword tool lets you analyze any keyword or keyword group to see how specific keywords are trending or de-trending and identify which websites are gaining the highest share of paid clicks. Additionally, you can see all the websites that are bidding on a particular term.

→ Try it now

Paid Search data: Build better PPC strategies

With the SERP changing constantly and new competitors rising up the ranks, it’s important to take a holistic approach to search by constantly analyzing what your competitors are doing.

Search 3.0 helps you:

• Invest in the right search terms at the right time by discovering search trends from the last 28 days
• Leverage competitor strategies to discover which keywords are successfully driving traffic to their website
• Easily understand organic and paid search to understand where to invest your time and resources

Regarding today’s launch, Baruch Toledano, GM of Similarweb’s Search Solution, said: ‘We continue to expand on the freshest keyword datasets, this time focusing on paid search. Performance marketers and paid advertisers are losing visibility to competitors.

Ready to supercharge your competitive analysis? Search 3.0 for paid search is now live on our platform for all account-managed customers.

by Adelle Kehoe

Director of Content Marketing

Adelle is passionate about content and has a strong background in content creation, SEO, and marketing. She has helped companies of all sizes enhance their online presence.