Introducing Search 3.0: The World’s Most Powerful SEO Dataset

Today we’re thrilled to announce the launch of Search 3.0 – the most powerful dataset in the world for SEO teams.

With its unparalleled combination of freshness and granularity, Search 3.0 will help level up your keyword research and competitive analysis, allowing for more data-driven SEO strategies.

Why Search 3.0?

In a landscape where the competition is fierce and SERP change is constant, SEOs find themselves asking:

• What are the keywords I should be targeting right now?
• What’s the next upcoming trend in my niche?
• How can I keep an eye on what’s performing well for competitors?
• How do I pick up trending keywords before my competitors do?

To answer these questions, we’re giving SEO teams:

• Last 28 days view: As the only tool that shows keyword data in near-real time, you can explore what’s trending and de-trending to prioritize your content efforts
• Keywords and pages driving organic traffic to competitors: Unpick the strategies leading to their success, and use our smart filters to show where you have gains, losses and opportunities
• More long-tail keywords: With no duplicates, this is gold dust for SEOs wanting to boost their organic traffic without spending hours rummaging through repetitive data
• Combined device type: You can still choose either mobile or desktop, but Search 3.0 combines device types too, giving you a holistic view of keyword demand and competitor performance

Uncovering actionable insights

Four of Similarweb’s key features have been upgraded to the Search 3.0 dataset:

1) Website Keywords

Deep dive into your competitors’ keyword strategies and identify opportunities, losses, and wins in comparison to your own site. With Search 3.0, you can uncover the keywords that truly matter and ultimately, gain a competitive edge.

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2) Landing Pages

Explore the pages driving organic clicks for your competition and reveal the keywords and trends propelling them forward. By understanding the underlying success metrics, you can refine your own content strategy to grow your organic traffic share.

Competitor analysis has never been so easy, transparent, and granular.

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3) Keyword Analysis

Gain comprehensive insights into any keyword or keyword group, including trends, search volume, and organic traffic distribution.

With Search 3.0’s advanced keyword analytics, you can see whether searches are trending up or down and which sites are leading the organic traffic race. We are the only tool to give this level of information for any keyword in the world.

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4) Keyword Generator

Take your keyword research up a notch with the keyword generator, now supported by Search 3.0 data. Go beyond phrase match to see what’s trending, what’s de-trending and what keywords are driving clicks. All backed with superior search volume measurement to give you the most accurate view of search demand.

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Data to support strategic SEOs

Of today’s launch, Baruch Toledano, GM of Similarweb’s Search Solution said: “Business leaders are relying on SEO more than ever. However, these days, SEOs face more change and challenges than previously. Similarweb is building a suite of tools and data designed for the business and SEO landscape of today.

“I’m proud that our Search 3.0 data can identify changes in search trends, habits and behaviors as they happen, so SEOs can build more dynamic strategies that move in line with their audience. We’re putting more data in the hands of SEOs, data that can help win organic traffic, but also help influence wider marketing strategies.”

Ready to supercharge your competitive analysis and keyword research? Search 3.0 is now live in our platform for all account-managed customers.

by Adelle Kehoe

Director of Content Marketing

Adelle is passionate about content and has a strong background in content creation, SEO, and marketing. She has helped companies of all sizes enhance their online presence.