Similarweb Product Updates: The January 2024 Edition

While you guys were all busy signing up to the gym in January (or sighing at the influx of new gym-goers taking up the machines), we were pretty active – just not with a treadmill or weights.

In January 2024, we released a bunch of updates across our features. 💪

Because there’s no Strava for Similarweb product updates, how about we go into detail now?

Rank Tracker updates

First up, we’re in Rank Tracker where we introduced three fresh updates:

1) A brand new keyword position view

Making your computer screens a little more scenic and making the endless task of rank tracking both quicker and more efficient, we’ve added a color-coded report to show where your keywords rank, where they’re rising and dropping over time – whether that be by day, week or month.

→ Try it now

2) Your overall performance by rank

We’ve also added a new overview report so you can see your overall performance, grouped by position. Is your percentage of keywords in positions 1-3 climbing? You’re about to find out.

→ Try it now

3) Google algorithm notations

Sometimes, changes in the SERP have nothing to do with you or your content – sometimes, it’s just Google doing its thing (whether we like it or not). That’s why we’ve added notations of all Google algorithm updates – including all historic updates – to highlight how they may have impacted your rankings.

→ Try it now

Brand Protection updates

1) New advertisers report

Here’s another way to make sure you never miss a beat with your paid marketing efforts with our Brand Protection tool: our brand new Advertisers report. See all your paid competitors, their share of voice, ad content and performance in one, single view. Easy!

→ Try it now

2) Alerts when you want alerts

We’ve also upgraded our alerts. You can now choose between daily or weekly emails to alert you when a rival bids on your keywords, so you’re always in-the-know.

→ Try it now

Shopper Intelligence updates

And finally, brand new to Shopper Intelligence, we’ve got keyword lists. Say goodbye to having to spend lots of time analyzing keywords individually – now you can group keywords together to analyze topics. That way you can stay on top of consumer trends, and gain more impactful insights for your Amazon strategy.

→ Try it now

Give kudos for January

Don’t go thinking that us being so active is just a “new year, new us” January claim. We’re in it for the long haul, and we’ve got lots planned for 2024 – we’ll be sure to keep you updated along the way.

Stay tuned for February. 👀

by Leah Messenger

Senior Content Marketing Manager

Leah is a Senior Content Marketing Manager with a passion for turning complex topics into engaging, educational content.