Similarweb Product Updates: The February 2024 Edition

February: the month of love. February 2024: the month of love, plus an extra day.

How do we share the love as a business to our fabulous customers? With Similarweb product updates, of course.

And we certainly didn’t waste that leap day either.

Here’s a run-through of what we’ve been up to while Cupid’s been doing his thang:

App Intelligence: New and improved

You might have heard of Similarweb App Intelligence, but this month, it was hit with Cupid’s bow and arrow (and our incredible team of developers) and transformed into App Intelligence Premium Plus.

Ready to bring you insights into app performance and market trends for both Android and iOS, it’s about to take your competitive insights to the next level.

Who needs an extra day in the month when an all-in-one view is about to save you this much time?

→ Try it now

Backlinks Analytics: All new to your SEO toolkit

This one’s for the SEOs out there! This month, we introduced Backlink Analytics as a tool within our marketing solution.

So now, you can view the backlink profile of (literally) any website in the world, super quickly and super easily – backed by the power of a huge database: 360 trillion links and 200 million domains.

All you need to do is choose the URL you want to check out, and we’ll do the rest.

→ Try it now

Rank Tracker: Easier data access than ever

Q: What makes SEOs happier than receiving chocolates and a card as a Valentine’s gift?

A: Two Similarweb product updates that will improve domain authority and rankings.

So yes, here’s another one for you guys.

In Rank Tracker, we’ve made our data even more accessible. You can now download ranking data from your Keywords and Pages reports into Excel.

And if analyzing big datasets to optimize your SEO strategy kinda sounds like your thing (it does, doesn’t it?), keyword data is also available via API.

→ Try it now

Shopper Intelligence: More in-depth analysis

Over on Shopper Intelligence, we’ve expanded our keyword lists from 20-50 keywords. More keywords to analyze = more in-depth analysis.

We’ve also expanded our Product Group sharing at the account level so you can share them easily with your team. Collaboration is key, afte rall.

→ Try it now

Sharing the love this February

Don’t go thinking we’re only being this nice because it’s around Valentine’s Day. We’re in it for the long haul and we’ve got lots more planned for 2024 – we’ll be sure to keep you updated along the way.

Stay tuned for March.

by Leah Messenger

Senior Content Marketing Manager

Leah is a Senior Content Marketing Manager with a passion for turning complex topics into engaging, educational content.