Similarweb 2016 US Highlights Report

A Year of Market Intelligence Insights

Now that 2016 has ended, we can look back on a year of market intelligence in the U.S. and highlight some of the websites that achieved greatness over the past 12 months.
Our new report presents digital insights across multiple categories, highlighting trends and the most successful and most improved sites per category.
Below is a sneak peek of some of our insights. For the complete version download the Similarweb 2016 Highlights Report.
Online Marketplaces
In the highly concentrated Online Marketplaces category, wish.com succeeded to break into the Top Ten sites in Q4 2016.

Online Travel Agencies
A look at the Online Travel Agencies category reveals that tripadvisor.com and expedia.com lead the category, together generating about 363M visits in Q4 2016 alone.

News & Media
As the 2016 US Presidential Election fades away, its aftermath is still visible in the News & Media Category, showing a surge in overall traffic and visitor engagement.

Take a deeper dive into each of our categories:  Online Marketplaces, Consumer Electronics, Apparel, Hotels and Booking Sites, Online Travel Agencies, Airlines, Insurance, Banking, News & Media, Tech News, and Business News.

by Similarweb