The Most-Asked Questions on Google in 2023

When you don’t know the answer to something, what do you do? Google it.

That is one question you, me, and even your old Aunt Jayne and Bob next door can all answer – without the need to tap it into our phones.

In fact, around 8% of search queries are phrased as questions.

But with that comes a lot of question queries on Google, and with those questions comes a lot of key search queries that SEO and marketing managers everywhere want to get their hands on. And guess what? Similarweb has got that data. ✅

Founded back in 1998, everyone’s favorite search engine has answered its fair share of questions over time, but what we wanna know is: what questions were we asking Google in 2023?

Let’s check it out with the top 100 most-searched questions in 2023 worldwide (and top most-searched for US and UK just a few scrolls down for some more localized data).

What were the most Googled questions in 2023, worldwide?

Here’s a sneak peek, with the top 100 most-searched questions on Google around the world in 2023. You can download the full list of the top 1000 below.

#	Search Terms	Volume	Traffic	Traffic Leader
1	what	1,558,850	2,048,564	whatsapp.com
2	what to watch	1,006,190	5,016	rottentomatoes.com
3	how to delete instagram account	596,000	584,758	instagram.com
4	what is	583,490	2,618	youtube.com
5	how to tie a tie	473,790	209,411	youtube.com
6	how to deactivate instagram	408,100	316,221	instagram.com
7	how to deactivate facebook	382,420	694,497	facebook.com
8	how to delete facebook account	376,760	715,966	facebook.com
9	how to screenshot on windows	325,540	109,007	microsoft.com
10	how to screenshot on mac	290,780	51,337	apple.com
11	how did matthew perry die	214,360	32,999	cnn.com
12	what is chatgpt	203,160	124,389	openai.com
13	what is temu	188,040	24,922	time.com
14	how to deactivate instagram account	186,420	37,712	instagram.com
15	how to write a cover letter	171,070	305,743	hbr.org
16	how to take a screenshot on windows	158,530	44,519	microsoft.com
17	what is chat gpt	153,760	35,790	wikipedia.org
18	what time is the super bowl	150,650	3,893	foxsports.com
19	how to calculate percentage	149,260	8,674	calculator.net
20	how to change name on facebook	138,660	111,944	facebook.com
21	how to meditate	124,360	10,040	mindful.org
22	how to delete twitter account	116,290	55,781	twitter.com
23	how to delete a page in word	114,740	166,697	microsoft.com
24	how to restart iphone	112,370	31,657	apple.com
25	what is a cover letter	109,960	192,958	indeed.com
26	how much is amazon prime	108,840	7,845	amazon.com
27	how to use chat gpt	106,140	37,601	youtube.com
28	how to reset airpods	106,080	77,083	apple.com
29	how to measure ring size	104,170	4,013	realsimple.com
30	how to uninstall valorant	99,880	30,503	youtube.com
31	how deep is the titanic	98,770	3,711	dailymail.co.uk
32	what is hamas	98,670	20,764	bbc.com
33	when is prime day	95,950	4,560	cnet.com
34	what happened to jamie foxx	94,480	2,961	stylecaster.com
35	what is api	86,600	58,425	amazon.com
36	how to screen record on mac	84,340	102,228	apple.com
37	what is the weather today	80,890	3,840	weather.com
38	when does spotify wrapped come out	78,370	25,573	spotify.com
39	how to cancel amazon prime	77,480	131,327	amazon.com
40	how to delete telegram account	77,410	17,432	softwaretestinghelp.com
41	how to factory reset iphone	76,750	15,901	apple.com
42	how much is spotify premium	76,200	20,668	spotify.com
43	how to get free robux	74,580	36,079	youtube.com
44	where to watch harry potter	71,690	6,930	peacocktv.com
45	how to deactivate facebook account	71,340	77,068	facebook.com
46	what is threads	71,280	54,048	cnn.com
47	what is a cv	70,240	108,423	indeed.com
48	how to reset iphone	68,820	34,408	apple.com
49	what is discord	68,560	39,260	discord.com
50	when is prime day 2023	67,530	9,689	today.com
51	how to use chatgpt	66,560	24,737	zdnet.com
52	what is sql	65,960	5,793	amazon.com
53	what is the weather	65,560	14,642	youtube.com
54	how long should a cover letter be	63,280	2,826	higheredjobs.com
55	how to disable instagram account	62,610	9,847	instagram.com
56	how much is netflix a month	61,840	55,646	netflix.com
57	how to delete page in word	61,250	48,458	microsoft.com
58	what is devops	59,720	36,053	amazon.com
59	where to watch everything everywhere all at once	58,160	4,302	hulu.com
60	how to convert pdf to word	57,720	1,872	adobe.com
61	how to write a letter	56,790	16,204	indeed.com
62	how to uninstall apps on mac	54,620	127,451	apple.com
63	what is github	54,500	7,395	kinsta.com
64	what is telegram	54,490	19,936	telegram.org
65	what is cloud computing	52,690	6,660	amazon.com
66	how to update drivers	52,620	26,659	microsoft.com
67	where to watch the super bowl	51,550	34,134	fortune.com
68	what happened to damar hamlin	51,480	17,828	apnews.com
69	how to connect airpods to laptop	51,210	5,122	riotgames.com
70	what is sap	50,650	2,458	sap.com
71	how to reach my first 5k followers on youtube	49,280	1,345	google.com
72	how to cancel spotify premium	48,280	33,440	spotify.com
73	how to sell on amazon	48,270	66,097	amazon.com
74	when is spotify wrapped 2023	48,160	25,819	spotify.com
75	how to delete facebook page	47,750	150,062	facebook.com
76	how to make money from home	47,730	4,525	indeed.com
77	how to clean airpods	47,160	22,213	apple.com
78	how to connect xbox controller to pc	46,900	37,482	microsoft.com
79	how to delete a facebook page	46,530	130,685	facebook.com
80	how to change your mind	46,200	3,554	netflix.com
81	how much rent can i afford	46,000	159,317	zillow.com
82	how to end an email	45,740	1,632	theforage.com
83	when do student loans resume	45,280	10,971	cnn.com
84	how much mortgage can i afford	44,270	9,144	nerdwallet.com
85	how to write a cv	43,980	23,649	service.gov.uk
86	how to write a resignation letter	43,730	11,387	themuse.com
87	where to watch doctor who	43,360	15,423	bbc.co.uk
88	how much is my house worth	42,980	37,852	zillow.com
89	when is amazon prime day 2023	42,410	9,718	cnn.com
90	where to watch the office	42,300	7,976	netflix.com
91	how to become a pilot	42,240	2,596	atpflightschool.com
92	where to watch john wick	41,980	8,552	netflix.com
93	how to find horizontal asymptotes	40,260	4,109	youtube.com
94	what is aws	39,810	9,343	amazon.com
95	how to transfer data from iphone to iphone	39,220	3,813	apple.com
96	why are eggs so expensive	38,700	7,027	cnbc.com
97	how to download from github	38,430	3,840	hubspot.com
98	was cleopatra black	38,170	1,178	wikipedia.org
99	how to make a resume	37,840	26,713	indeed.com
100	how to watch the super bowl	37,240	41,349	fortune.com

Stats on the most-asked questions on Google globally

A list is a list, but what interesting facts and stats can we draw out from that top 100 most-asked questions on Google in 2023? Answer: loads.

1) Looking into search intent

What do we want? ANSWERS. When do we want them? NOW.

We all say Google has the answer to everything, and the questions you ask it are answered at a rapid rate too. Especially when SERP features get involved.

Whatever search terms are plugged into search engines like Google, there will be some form of search intent. When it comes to question queries in particular, people are looking for answers, meaning the search intent is – almost always – informational.

In the most-asked questions in 2023, you’ll find most of them are ‘How to’ questions. In fact, ‘How to’ questions take up 52% of the top 100.

You’ll find ‘how to tie a tie’ at #5, which is always quite high-up. The global traffic leader for this search term is (predictably) YouTube – because who wants to read a step-by-step of how you tie a tie?

A lot of the other ‘How to’s are tech-related; something for tech brands to consider in their content strategy to win more traffic and improve the customer experience.

‘What is’ questions also take up a mighty 19% of the top 100 most-asked questions on Google last year, including:

• what is (4)
• what is chatgpt (12) 
• what is temu (13) 
• what is chat gpt (17)
• what is a cover letter (25)
• what is hamas (32)
• what is api (35)
• what is the weather today (37) 
• what is threads (46)
• what is discord (49)
• what is sql (52)
• what is the weather (53)
• what is devops (58) 
• what is github (63)
• what is telegram (64)
• what is cloud computing (65)
• what is sap (71)
• what is aws (94)

Again, ‘what is’ implies an informational search intent. It might be a trend you’ve never heard of, it might be another acronym mentioned in a meeting, it might be reassurance you’re doing something right, and it might be something complicated and totally-unrelated to your day to day. Whatever it is, these people want quick answers, quickly.

That’s why SERP features are so sought-after. By optimizing your website and your content, you can win more SERP features to be top of the search results, and highlighted as the top information-provider. That’s great for your search visibility and engagement, as well as your brand awareness.

Learn all about the most popular SERP features and how to find those opportunities

2) Costs in a cost-conscious world

Speaking of informational intent via question queries, some questions are a lot more product or service-specific. And if they’re mentioning your product or even your field of expertise, who better to provide that information than you?

In the top 100 most-asked questions, you’ll find 6% of them start with “how much”.

This leads us nicely onto the importance of pricing pages – or at least providing price brackets – for all kinds of businesses.

Much like the recruitment movement of including salary bands in job ads, you should be providing pricing for your product or service on your website, where it’s easy to find. Why?

1. Attracting the right customers in for your business
2. Improving customer experience all-round

That’s right; it goes two ways. You don’t waste your time by casting your net too wide, including audiences that aren’t able to afford your business, and you don’t waste your prospects’ or customers’ time either.

This creates a level of trust, and while the prospect might not be able to pay now, they’ll know the ballpark that they need to work to, and could come back to you at a later date.

Salespeople, having a base pricing can give you leverage when it comes to deals and discounts to convert those clients (if needed).

3) A new era of privacy

We’ve all been preparing ourselves for a cookieless future, and saying goodbye to the days of using third-party cookies to track user behavior and enable targeted advertising (and hello to the art of collecting first-party data).

But here’s a question: Are we also looking at a social media-less future?

Judging by the most-asked questions on Google in 2023, yes. Here’s what you can find in the top 100 questions alone:

• how to delete instagram account (3) 
• how to deactivate instagram (6) 
• how to deactivate facebook (7)
• how to delete facebook account (8)
• how to deactivate instagram account (14)
• how to change name on facebook (20) 
• how to delete twitter account (22) 
• how to deactivate facebook account (45) 
• how to disable instagram account (55)
• how to delete facebook page (76)
• how to delete a facebook page (80)

Also in the mix was ‘how to change name on facebook’ (20) – these searchers might be changing their name after marriage, or they might be making themselves and their personal information harder to find.

Looking at our keyword analysis tool, we can see that the search term “how to delete facebook” had a huge surge in summer this year.

The benefits of quitting social media have been talked about for many years, and it looks like those benefits are being heard and acted on now. While ‘how to delete linkedin account’ is in the list (118), it appears that the main focus is the more personal social media accounts, with Twitter’s traffic decline regularly reported throughout 2023.

In swooped Threads in July 2023 to save the day of those that just had to write down their streams of consciousness for the world to see.

Threads was initially well received, reaching 100 million users in just five days. Within a month, usage was down 79%. This steep decline compliments the fact that Threads only has one mention in the most-searched-for questions in 2023 – that question being: ‘what is threads’ (46).

The traffic distribution of the phrase “threads meta”, showing its short-lived success.

Nice try, Zuckerberg. Maybe next time.

What were the most Googled questions in 2023, in the US?

Again, we’re letting you in on the top 100 most-searched questions on Google – this time, in the US. Get the full list below of the top 1000 most-asked questions in the US below.

#	Search Terms	Volume	Traffic	Traffic Leader
1	what to watch	708,910	2,951	youtube.com
2	what time is it	418,110	5,361	zoom.us
3	how to tie a tie	327,930	221,944	youtube.com
4	when is daylight savings	265,290	23,230	usatoday.com
5	how to screenshot on windows	226,530	95,933	microsoft.com
6	how to delete instagram account	223,160	241,389	instagram.com
7	how much house can i afford	221,320	169,064	nerdwallet.com
8	how to screenshot on mac	195,120	37,922	apple.com
9	how	194,990	1,962	youtube.com
10	when is black friday	184,120	2,839	blackfriday.com
11	how to deactivate instagram	180,960	140,579	instagram.com
12	how to write a check	180,290	3,945	huntington.com
13	when are taxes due	176,930	16,888	usnews.com
14	how to delete facebook account	176,840	363,943	facebook.com
15	how to deactivate facebook	168,420	375,543	facebook.com
16	when are taxes due 2023	159,030	18,121	irs.gov
17	what is temu	143,160	15,063	time.com
18	how did matthew perry die	137,090	38,107	cnn.com
19	when is mother’s day 2023	111,220	1,277	calendardate.com
20	when does fall start	109,930	1,377	nycenet.edu
21	how to take a screenshot on windows	107,440	52,520	microsoft.com
22	how to get a passport	101,710	41,106	state.gov
23	what is apr	97,150	25,743	investopedia.com
24	what is a good credit score	89,820	1,771	experian.com
25	what is my zip code	88,680	13,557	whatismyzip.com
26	how much is amazon prime	86,510	8,981	amazon.com
27	how to write a cover letter	85,380	208,046	hbr.org
28	how to jump a car	84,560	2,589	kbb.com
29	how many calories should i eat a day	84,080	7,198	calculator.net
30	how to change your name on facebook	83,570	27,293	facebook.com
31	what is ketamine	82,900	5,116	dea.gov
32	how to change name on facebook	82,200	67,904	facebook.com
33	when is the super bowl 2023	80,930	1,142	cbssports.com
34	when is prime day	80,880	9,328	cnet.com
35	when is the next presidential election	78,650	2,169	wikipedia.org
36	what happened to jamie foxx	76,120	6,576	stylecaster.com
37	how to address an envelope	74,600	6,451	today.com
38	what does woke mean	71,180	2,753	go.com
39	how many kids does nick cannon have	70,140	889	today.com
40	how to take a screenshot on mac	68,720	12,601	apple.com
41	what is chatgpt	68,540	44,179	zdnet.com
42	how to make money online	68,050	6,220	nerdwallet.com
43	how to unclog a toilet	66,740	2,703	familyhandyman.com
44	how to reset airpods	66,020	46,386	apple.com
45	what is chat gpt	65,310	15,318	zdnet.com
46	when does daylight savings end	64,570	4,393	usatoday.com
47	how to measure ring size	64,180	4,087	realsimple.com
48	how to renew passport	63,750	39,738	state.gov
49	what is gluten	63,160	1,817	celiac.org
50	what is the weather today	60,780	8,028	weather.com
51	when is prime day 2023	57,880	11,344	today.com
52	when	55,600	967	live.com
53	what is a cover letter	55,430	133,642	indeed.com
54	how to with john wilson	55,060	13,548	wikipedia.org
55	how much is spotify premium	54,310	15,935	spotify.com
56	how to take a screenshot	51,870	1,610	wikihow.com
57	how much is netflix a month	51,760	55,134	netflix.com
58	how tall is kevin hart	51,360	2,238	usatoday.com
59	where to watch harry potter	50,820	7,419	peacocktv.com
60	how to screen record on mac	50,660	64,370	apple.com
61	what is the weather	49,570	19,918	youtube.com
62	where to watch the super bowl	49,280	33,501	fortune.com
63	what to watch on netflix	49,220	7,575	rottentomatoes.com
64	what is burning man	48,110	14,117	burningman.org
65	when does spotify wrapped come out	46,760	18,295	spotify.com
66	how to factory reset iphone	46,480	18,224	apple.com
67	how to delete twitter account	45,980	22,678	twitter.com
68	what happened to damar hamlin	45,570	17,590	cnn.com
69	how to restart iphone	45,250	16,683	apple.com
70	when do student loans resume	44,840	17,998	cnn.com
71	where to watch everything everywhere all at once	44,800	31,699	hulu.com
72	what is a cv	44,590	88,930	indeed.com
73	what generation am i	44,070	2,440	beresfordresearch.com
74	what is hamas	43,870	15,734	bbc.com
75	how to edit a pdf	42,280	14,523	adobe.com
76	how to make money	41,190	1,760	nerdwallet.com
77	where to watch heavenly delusion	41,170	3,530	hulu.com
78	how to cancel amazon prime	40,970	90,537	amazon.com
79	how much rent can i afford	40,800	158,813	zillow.com
80	what time does costco close	40,660	2,319	costco.com
81	how to screen record on windows	40,160	17,909	microsoft.com
82	how to reset apple watch	39,970	1,627	apple.com
83	how to measure bra size	39,720	6,555	realsimple.com
84	to do list	39,690	62,486	todoist.com
85	how to unpair apple watch	39,190	1,744	apple.com
86	what is discord	39,080	17,855	discord.com
87	how to delete an instagram account	38,980	19,669	instagram.com
88	when is passover 2023	38,780	2,223	usatoday.com
89	how much is a costco membership	38,750	46,833	costco.com
90	how much is paramount plus	38,600	1,034	paramountplus.com
91	how many people died in 911	38,590	15,410	usatoday.com
92	how to make slime	38,560	18,235	homedepot.com
93	where to watch yellowjackets	37,750	2,374	hulu.com
94	where to buy stamps	37,640	21,497	usps.com
95	how to use chat gpt	37,550	17,661	youtube.com
96	why are eggs so expensive	37,120	22,975	cnbc.com
97	how to watch the super bowl	36,630	42,522	fortune.com
98	when is amazon prime day 2023	36,590	11,506	cnn.com
99	what is escrow	36,260	875	rocketmortgage.com
100	where to watch the office	36,190	14,450	peacocktv.com

Stats on most-asked questions on Google in the US

1) Signs of the seasons

By taking a look at the whole year of 2023, we’re seeing four seasons worth of question queries.

Within four seasons, there are a lot of calendar dates you (as a business) want to keep in mind year on year. Sometimes, dates change or our memories get the better of us, and that shows in the most-searched questions for 2023:

• when is daylight savings (4) 
• when is black friday (11) 
• when are taxes due (13) 
• when are taxes due 2023 (16) 
• when is mother’s day 2023 (19) 
• when is prime day (34)
• when does daylight savings end (46)
• when does spotify wrapped come out (65) 
• when is passover 2023 (88)
• when is amazon prime day (98)

Seasonal and annual events should be a consideration for your content strategy, especially if it directly relates to your business or your target audience. Or perhaps, it competes with your marketing strategy – eyes on you Amazon Prime day, stealing all the July ecommerce traffic.

The best thing about seasonal and annual events is – even if it’s not on the exact same day every year (as the top question queries show) – they happen around the same time every year, so you can prepare for each of them.

Have a calendar of marketing events, seasonal events, and other relevant events for the year ahead so you can prep your marketing campaigns accordingly.

2) Big news and big trends

As the world goes round, things happen – some mighty predictable, some mighty unpredictable.

Day by day, our phones get pinged with breaking news stories and new trends emerge from TikTok or the likes. These are things you also want to keep on top of, along with the more seasonal events.

Throughout 2023, a lot of things happened around the world – here are the top 3 question queries that were sparked by world news in 2023, from the US specifically:

• how did matthew perry die (18) 
• what happened to damar hamlin (68)
• what is hamas (74)

Now, these three question queries might not slot into your content strategy very easily, but it’s important to be aware of what’s happening in the world and what your target audience are talking about when it happens.

While the search term “matthew perry” saw steady traffic from January to September in 2023, his death in October saw a huge rise in traffic, with many users heading to News sites.

There are a number of benefits to including fresh keyword data and trending search terms in your marketing strategy, including:

1. Fresh data means a fresh, up-to-date strategy
2. Gain visibility on search and social media
3. Beat your competition to it
4. Keep your brand relevant
5. Improved forecasting and reporting

To make your lives easier, we update our “Top trending search terms on Google” article every month, so you know what topics are being searched for, and and how.

3) On our screens in 2023…

The question ‘what to watch’ was the #1 most-asked question on Google for the US, sending most searchers through to YouTube.

In fact, YouTube is the US website traffic leader for 3 of the top 10 question queries.

The US’s love for watching ‘stuff’ is cemented by a few more of their top question queries for 2023, including:

• how much is netflix a month (57) 
• where to watch harry potter (59)
• where to watch the super bowl (62) 
• what to watch on netflix (63)
• where to watch everything everywhere all at once (71) 
• where to watch heavenly delusion (77)
• where to watch yellowjackets (93) 
• how to watch the super bowl (97)
• where to watch the office (100) 

… And those search terms are just in the top 100. The full list is littered with must-watches and what-to-watches.

This just shows the popularity of film and video content in general – and video is something you can easily apply to your marketing strategy.

Don’t know what kind of video content would work for you? Well, 66% of consumers have actively searched for video content to find out more about a brand – hello, Asana request for a brand video.

On top of that, you can be inspired by top search terms, the most-asked questions, and trending keywords. One of the most popular forms of video content is tutorials or how-to videos.

Some top tips for branded video? Quickfire round:

Make sure the content is engaging and valuable

Keep it as short, sharp and succinct as possible

Know your target audience and work your tone of voice

▶️ Ensure the title is in-line with the content in the video

Don’t forget the call to action

What were the most Googled questions in 2023, in the UK?

Check out the top 100 out of the top 1000 most-searched questions on Google in the UK in the whole of 2023. Full list available for download, below.

#	Search Terms	Volume	Traffic	Traffic Leader
1	when is black friday	110,940	11,854	argos.co.uk
2	how much water should you drink a day	54,600	24,420	nhs.uk
3	how to deactivate facebook	51,240	46,719	facebook.com
4	what football is on today	50,860	44,448	skysports.com
5	when do the clocks change	50,090	2,118	gov.uk
6	when do the clocks go back	49,640	958	gov.uk
7	how to delete facebook account	47,750	64,702	facebook.com
8	how many calories should i eat a day	46,360	14,331	calculator.net
9	when do the clocks go forward	44,280	1,027	gov.uk
10	when is the coronation	43,130	7,254	youtube.com
11	when is black friday 2023	41,000	2,309	independent.co.uk
12	how to deactivate instagram	37,420	11,531	instagram.com
13	what	37,250	7,900	whatsapp.com
14	how long to boil an egg	36,200	2,685	bbcgoodfood.com
15	when is eid 2023	34,130	1,194	birminghammail.co.uk
16	when do clocks go forward	32,440	1,745	gov.uk
17	how to make pancakes	28,640	19,869	bbcgoodfood.com
18	how to make scrambled eggs	27,180	9,144	bbcgoodfood.com
19	when is eid	26,680	3,757	aljazeera.com
20	when is the next general election	25,980	13,597	parliament.uk
21	what time is the coronation	25,770	15,660	gov.uk
22	how did matthew perry die	25,460	5,046	reuters.com
23	when is my mot due	25,150	89,639	gov.uk
24	how much tax will i pay	24,540	30,843	gov.uk
25	how to make money online	23,870	736	mailchimp.com
26	when do clocks go back	23,670	2,491	msn.com
27	how much is my house worth	22,430	66,883	zoopla.co.uk
28	what to do in london	22,430	11,327	tripadvisor.co.uk
29	how much can i borrow mortgage	21,920	2,020	barclays.co.uk
30	when does autumn start	21,570	709	metoffice.gov.uk
31	how to cook rice	21,420	12,762	bbcgoodfood.com
32	what time is the jake paul fight	20,980	1,490	dazn.com
33	how to write a cover letter	20,460	74,427	service.gov.uk
34	how much mortgage can i get	20,280	3,342	moneyhelper.org.uk
35	how to delete instagram account	19,470	28,802	instagram.com
36	when is the next cost of living payment	19,290	527	gov.uk
37	how much is my car worth	18,630	52,636	autotrader.co.uk
38	when does spring start	18,310	2,767	metoffice.gov.uk
39	how long does food poisoning last	17,790	764	nhs.uk
40	do i have adhd	17,650	12,829	psychcentral.com
41	how to stop snoring	17,390	617	nhs.uk
42	how to make an omelette	17,140	12,725	bbcgoodfood.com
43	when is black friday 2023 uk	17,080	2,272	argos.co.uk
44	what is temu	17,010	1,931	zdnet.com
45	how to get rid of hiccups	16,940	1,847	nhs.uk
46	how to bleed a radiator	16,550	1,553	sse.co.uk
47	how to screenshot on windows	16,540	2,416	wikihow.com
48	how to lose weight fast	16,520	7,220	nhs.uk
49	where to watch game of thrones	15,820	942	amazon.co.uk
50	how to change name on facebook	15,630	11,569	facebook.com
51	does royal mail deliver on sunday	15,600	6,229	royalmail.com
52	when does winter start	15,500	700	metoffice.gov.uk
53	how to get rid of dandruff	15,250	1,526	nhs.uk
54	what is minimum wage	14,710	4,677	gov.uk
55	how to lower blood pressure	14,710	3,567	mayoclinic.org
56	what is adhd	14,570	7,433	nhs.uk
57	what is a p45	14,370	1,566	gov.uk
58	how to get rid of bed bugs	14,140	2,188	nhs.uk
59	when does morning sickness start	13,940	501	nhs.uk
60	when is spring	13,740	936	metoffice.gov.uk
61	how to make egg fried rice	13,580	11,293	bbcgoodfood.com
62	how to cancel amazon prime	13,400	27,922	amazon.co.uk
63	how much can i borrow	13,400	2,237	barclays.co.uk
64	how much vitamin d per day	13,370	3,289	nhs.uk
65	how deep is the titanic	12,940	3,527	dailymail.co.uk
66	what to watch on netflix	12,870	624	rottentomatoes.com
67	do royal mail deliver on sundays	12,720	1,268	royalmail.com
68	how many bank holidays in 2023	12,640	1,033	gov.uk
69	how to boil an egg	12,600	1,714	eggs.ca
70	how much is amazon prime	12,120	3,608	amazon.co.uk
71	what is chatgpt	12,050	5,988	wikipedia.org
72	how much sugar per day	12,020	1,689	nhs.uk
73	how to make mashed potatoes	11,810	4,017	jamieoliver.com
74	how to meditate	11,650	4,317	mindful.org
75	how to make yorkshire puddings	11,630	3,712	bbcgoodfood.com
76	how long should a cover letter be	11,600	6,812	indeed.com
77	what is a cover letter	11,580	24,662	service.gov.uk
78	what is autism	11,010	4,094	nhs.uk
79	how many litres of water a day	10,980	451	bbcgoodfood.com
80	where to watch the last of us	10,840	1,314	radiotimes.com
81	what is lupus	10,640	1,009	nhs.uk
82	how much protein do i need to build muscle	10,620	1,467	bbcgoodfood.com
83	how to write a cv	10,540	28,317	service.gov.uk
84	how to measure bra size	10,430	3,792	realsimple.com
85	what did gary lineker say immigration	10,420	6,159	theguardian.com
86	how to make pizza dough	10,290	1,651	sallysbakingaddiction.com
87	how long to cook chicken breast in oven	10,280	4,193	bbcgoodfood.com
88	what county is london in	10,180	724	thesun.co.uk
89	when does spotify wrapped come out	10,080	3,043	spotify.com
90	what is dropshipping	10,080	459	shopify.com
91	how to stop hiccups	10,010	4,967	nhs.uk
92	how much is spotify premium	9,960	1,072	spotify.com
93	how to delete twitter account	9,930	3,723	twitter.com
94	what is bubble tea	9,880	521	twinings.co.uk
95	how to make scones	9,760	1,477	bbcgoodfood.com
96	why am i so tired	9,730	5,053	nhs.uk
97	when does the transfer window close	9,610	2,461	skysports.com
98	why am i always tired	9,560	4,439	nhs.uk
99	what is ms	9,530	3,625	nhs.uk
100	how to solve a rubik’s cube	9,380	1,692	ruwix.com

 

Stats on most-asked questions on Google in the UK

1) Waiting impatiently for Black Friday

When you think you got the deal of a century in last year’s Black Friday sale, but the next Black Friday sale tops it.

It seems to happen every single year, so it comes as no surprise that the excitement for the occasion shows up very clearly in the top 100 most-asked questions for 2023 – particularly in the UK.

To tell you the truth, “when is black friday” is #1 by a longshot, seeing over double the average monthly search volume that #2 has. That being “how much water should you drink a day”.

It also comes ahead of annual events for the UK, like the clocks going forward and backwards. Although this theme does take up 4 search terms in the top 20.

The desperation for one of the – or potentially the – biggest sales of the year is shown in 3 of the top 100 question queries in 2023:

• when is black friday (1)
• when is black friday 2023 (11)
• when is black friday 2023 uk (43)

Online catalog Argos.com being the traffic leader for 2 of them, showing some favoritism amongst the British internet-surfing public.

But what’s to say that traffic can’t be yours? And considering we’re just looking at question queries in 2023, you can imagine how many search terms (long-tail and short-tail) you could go after.

The ups and downs of traffic (and interest) around the search term “black friday”, which – unsurprisingly – peaks in November each year.

Make sure your website is fully optimized for the occasion, with these 9 Black Friday marketing strategies and trends.

2) Money on the mind

A very common theme that’s threaded throughout the UK’s most-asked questions in 2023 is money or money-related queries.

You could say the impatience for Black Friday’s return is one of them, but also:

• when is my mot due (23)
• how much tax will I pay (24)
• how to make money online (25)
• how much is my house worth (27) 
• how much can I borrow mortgage (29) 
• when is the next cost of living payment (36)
• how much is my car worth (37) 
• what is minimum wage (54) 
• how much can I borrow (63) 
• how much is spotify premium (92) 

While some of these question terms solidify the previously mentioned importance of pricing pages, the repetitive theme also gives us a really good idea into the UK market as a whole.

Knowing your target audience is one thing, but you also want to know more about each of the markets you’re selling into if you want to get, not only your marketing strategy, but your pricing strategy right too.

As a business, it’s only natural you want to grow and become more profitable, and that often means expanding into new markets across the world. But, to go global, you’ve got to think local.

By that we mean, you should have a deep understanding of the markets you’re targeting and apply that understanding to your business. You should adapt your company’s content to suit each market – specifically in terms of your language, currency, and pricing.

It’s called true localization. Don’t you forget it.

This is something to consider across all your brand’s content, whether that be landing pages, ads, social media or downloadable assets.

Doing keyword research can give you intel that you won’t spot elsewhere, helping you get more granular with your research. For example, these money-related question queries could inspire your next discount campaign for your UK market, or perhaps a cash/car/house-prize competition could be in order. (Yes, please).

3) The seafood diet: We’re seeing food and eating it

If you’ve glanced through the most-asked questions for the UK in 2023, chances are you’re hungry now. Why? Because there are so many food-related question queries in the mix:

• how long to boil an egg (14)
• how to make pancakes (17)
• how to make scrambled eggs (18)
• how to cook rice (31)
• how to make an omelette (42)
• how to make egg fried rice (61)
• how to boil an egg (69) 
• how to make mashed potatoes (73)
• how to make yorkshire puddings (75) 
• how to make pizza dough (86) 
• how long to cook chicken breast in oven (87)
• how to make scones (95)

Whether we’re looking at first-time cooks, first dates where we don’t want things going wrong (please see “how long does food poisoning last” at #39), or neither of those excuses, there’s no denying the need for ‘how to’ recipes or videos.

For these kind of searches, Google usually provides you a page that looks like this:

Scroll down this page and you’ll find even more SERP features, including People also ask, Videos, and Related searches.

This is just one great example of why you need to be optimizing your online content for SERP features. There are big benefits when it comes to winning SERP features, including:

1. It’s easier and quicker for users to find your website
2. It increases engagement and interaction with your content
3. It improves your website’s authority and brand awareness

What’s not to love? Find out all about it in our Smart Guide to SERP Features.

How to find the most-asked questions on Google

Our Digital Marketing Intelligence helps you discover the questions people are asking (you can filter by industry or country, too). Our data covers over 40 billion keywords worldwide – and that keyword list is constantly growing as we analyze over 2 terabytes of data each day.

Here’s a quick breakdown of how to find the top 100 most Googled questions (and beyond):

• Head to our Keyword by Industry feature in the Keyword Research Tool
• Apply the Question Queries filter (without this, we’d get a list of the most searched things on Google in general)
• Pick your date range and region
• Play around with the other filters here too – here, we went for All Industries
• Organize the data by search volume to see the most searched questions on Google

It really is that simple. Here’s what that will look like:

Keep your keyword strategy on track with Similarweb

By using our Keyword Research tools, you take the guesswork out of your keyword strategy. We’ll help ensure you identify and target keywords that make a difference.

Have a go and get started:

• Keyword Generator: Find relevant keywords that are related to a seed word or phrase, or filter by question to see a website’s top keywords and questions queries
• Keyword Gap Tool: Use a competitor-focused approach to analyze keyword gaps and identify keywords sending traffic to your competitors.
• Seasonal Keywords: View seasonal keywords by industry and see top trending keywords to get ahead of the curve.
• Keywords by Industry: Uncover the top keywords for any industry and peak under the hood to see the distributions of paid vs. organic traffic, search traffic by channel and by source, and many insights on volume, leaders, and trends for the top keywords in the industry.

FAQs

What was the most-searched question on Google for 2023, worldwide? 

The most Googled question in 2023 around the world was, quite simply, “what” which takes most traffic through to Whatsapp Web. This is followed by “what to watch”, the second most-searched question on Google this year.

What were the top questions searched on Google in the United States in 2023? 

The top questions searched on Google in the US were “what to watch”, “what time is it”, “how to tie a tie”, “when is daylight savings” and “how to screenshot on windows”.

What were the top questions searched on Google in the UK in 2023?

The top 5 most-searched questions on Google in the UK were “when is black friday”, “how much water should you drink a day”, “how to deactivate facebook”, “what football is on today” and “when do the clocks change”.

Are there any seasonal or event-related spikes in the most-searched questions on Google? 

Yes, absolutely! Google search trends often experience fluctuations based on seasons, holidays, major events, and other news. Monitoring these trends will help marketers and content creators tailor their strategies to meet the current demands of their target audience, and stay relevant (and ranking).