Lululemon Wins the ‘Streamline Award’ for Leveraging Mobile PPC Strategy & Email Campaigns to Grow Its Audience

Lululemon is one of five Similarweb Digital Marketing Awards winners for 2023

Lululemon won the Streamline Award for using efficient marketing tactics that allowed them to adjust to the changing business landscape. Similarweb’s Streamline Award is given annually to digital companies that effectively employed a resilient and efficient marketing strategy to achieve growth. This awards program recognizes success at using search marketing and other digital marketing techniques to drive website traffic, as judged by both Similarweb metrics and the reviews by our panel of digital marketing experts.

Lululemon’s success in digital marketing is demonstrated by its creative tactics and willingness to prioritize business strategy over paid spend KPIs (like increasing the number of mobile users exposed to their DTC channel). This is why they are an excellent example for other consumer brands.

Key takeaways

• In 2022, Lululemon achieved a 27% year-over-year (YoY) growth in total visits, surpassing some of its biggest competitors like Nike, Gymshark, and Fabletics.
• Email traffic rose 62% YoY
• Mobile traffic rose 50%+ YoY
• Lululemon demonstrated particular success in growing its mobile traffic audience by investing in paid search and a winning Black Friday email campaign.

Disclaimer

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Report By: Sneha Pandey, Insights Manager

Methodology

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by Molly Winik

Senior Content Marketing Manager

Molly has 8+ years of experience in marketing, content creation, and PR. Her work has been featured on Mention, The Times of Israel, and Culture Trip.