Shein Wins the ‘Titan Award’ for Elevating its Social Media Strategy to Grow Globally

Shein is one of five Similarweb Digital Marketing Awards winners for 2023

Shein won the Titan Award for using efficient marketing tactics that allowed them to adjust to the changing business landscape. The recognition is part of the Similarweb Digital Marketing Awards announced today.

Similarweb’s Titan Award is given annually to digital brands that have experienced rapid growth and can generate local market traffic and awareness on a global scale. This awards program recognizes success at using search marketing and other digital marketing techniques to drive website traffic, as judged by both Similarweb metrics and the reviews by our panel of digital marketing experts.

Shein’s success in digital marketing is demonstrated by its paid search tactics and viral social media strategy that grew its audience by 22% year over year and bolstered its market penetration in Brazil.

Key takeaways

• In 2022, Shein achieved a 21.7% growth in global traffic from Jan – Dec 2021 to Jan – Dec 2022, according to Similarweb estimates, while traffic to Asos, Zara, and H&M decreased by 11.5%, 5.3%, and 6.7%, respectively.
• Social traffic rose 50% YoY
• Traffic rose 122% YoY in Brazil (representing 10% of Shein’s global traffic share)

Winning Targeted Investment Strategy

The fashion world has faced a plethora of challenges over the last few years. From COVID-19 decreasing demand to supply chain issues to fears of consumer pullback on fashion spending due to a looming recession, it’s been challenging to grow.

Shein needed to incorporate an efficient digital strategy to combat these obstacles by increasing its brand awareness and creatively competing in both new and saturated markets. By investing in targeted paid search campaigns and viral social strategies, Shein set itself up for success. Shein’s combination of social as a complimentary acquisition strategy for paid search boosted its brand awareness and loyalty, setting it apart from all of its competitors.

THE WINNER:

Why Shein? 

Read the full analysis

Read the full analysis behind the award and learn about the other honorees:

• The Spotlight Award to Panasonic for leveraging search stickiness to drive brand recognition.
• The Challenger Award to Hey Dude Shoes for using the reach of Google and Amazon to capture share from bigger competitors in the shoe segment.
• The Referral Award to Pizza Hut Japan for using referrals from other websites to capture market share.
• The Streamline Award to Lululemon for demonstrating excellence in pay-per-click mobile search as one of the tactics allowing it to defend its market share in a tough economy for retail.

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Citation:  Please refer to Similarweb as a digital intelligence platform. If online, please link back to www.similarweb.com or the most relevant blog post.

Report By: Sneha Pandey, Insights Manager

Methodology

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by David F. Carr

David covers social media, digital advertising, and generative AI. With a background in web trends since the 1990s, he’s also the author of "Social Collaboration for Dummies".