Fiverr Minting Traffic Off NFT Craze

A longtime go-to destination for budget-minded marketers in search of custom logos and other graphics, freelance marketplace Fiverr is tapping into the demand for NFTs, or nun-fungible tokens, as a new frontier.

• Preliminary numbers for January show Fiverr attracted about 250,000 visits for its NFT-related content and user profiles alone, according to Similarweb estimates.
• Fiverr is actively courting freelancers with the artistic and technical skills to create whole collections of NFTs. 
• Over the course of a year, traffic related to NFT services offered by Fiverr members rose from next to nothing to nearly 1.25 million visits in January 2022.

With shares trading down about 70% from the highs of last year as of the time of this report, Fiverr (FVRR) has taken a beating, with its stock price hovering at less than $100 compared with a 52-week high of $336.

Capitalizing on the craze

Some investors, including a Seeking Alpha columnist, see this as a “potential buying opportunity,” given the business fundamentals. Zacks Equity Research also speculates that the company’s February 17, 2022 earnings report could include an upside surprise. Anyone interested in crypto might tend to agree, given that Fiverr is capitalizing very effectively on the intense interest in NFTs, as shown by a Similarweb analysis.

Digital art meets crypto

NFTs are the crypto certificates of ownership most commonly used to collect and trade digital art. Interest in NFTs has been exploding all year, with the largest pure-play NFT site Opensea.io seeing monthly visits skyrocket 9,950% over the course of the year to 81.1 million, according to Similarweb estimates. Fiverr is capturing a smaller, but still significant fraction of that interest.

For more detail, download the full report. The Similarweb Insights Newsroom is available to pull additional or updated data on request for the news media (journalists are invited to write to press@similarweb.com). Please credit Similarweb and link back to this post as a reference for your readers.

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by David F. Carr

David covers social media, digital advertising, and generative AI. With a background in web trends since the 1990s, he’s also the author of "Social Collaboration for Dummies".