Shopper Intelligence

Shopper Intelligence

Similarweb vs. Stackline: What Makes Shopper Intelligence Stand Out

The ultimate Amazon intelligence tool—no complexity, best-in-class UI, and actionable insights across:
✓ Traffic sources
✓ Category and brand sales
✓ Shopper behavior

Based on 1,000 reviews

Grow your business with Shopper Intelligence.

5 quick reasons to choose Shopper Intelligence

Best tool for traffic optimization
Unparalleled Amazon category granularity
Insights into cross-shopping and loyalty behavior
1P vs. 3P split to fine-tune your sales strategy
Holistic analysis from DTC to marketplace data

REASON #1

Amazon traffic optimization done right

Get a detailed breakdown of your channels' performance and compare your brand against the entire category and competitor to uncover growth opportunities and optimize your Amazon strategy.

Features

Amazon traffic sources breakdown

Drive views, and maximize sales with full breakdown of internal (4) and external (5) traffic channels

Available

Only high-level snapshot

Competitive Analysis in Amazon

Select up to 3 brands to unlock competitor traffic optimization tactics

Available

Absence

Benchmarking

Benchmark your performance against category averages to spot new optimization opportunities on Amazon.

Available

Absence

REASON #2

Crack the Amazon code with unparalleled category analysis

Experience best-in-class UI, and accelerate your speed to insights.

Features

Category Depth

Get 4-5 level depth of category granularity in the best in class UI

Available

Not readily available

Amazon Taxonomy

Easily navigate through multiple layers of category hierarchy, perfectly mirroring Amazon's structure

Available

Absence

Brand and Category Analysis

Enables brands to analyze sales performance within specific categories

Available

Absence

REASON #3

Unlock unique cross-shopping and loyalty insights

Access unique data based on shopper behavior, and enhance customer acquisition and retention strategies.

Features

Cross-shopping

Analyze % viewership overlap with 4 key competitor product pages to run targeted campaigns

Available

Absence

Basket Analysis

Analyze your share of wallet by understanding your brand’s share out of the average order value

Available

Absence

Loyalty Metrics

Analyze purchase frequency, new vs. returning customers. subscribe and save rate to fine-tune your customer retention strategy

Available

Absence

REASON #4

Maximize profits by mastering 1P vs. 3P sales

Reduce sales leakage by analyzing the split between your brand’s 1P and 3P sales.

Stackline lacks 1P vs. 3P sales analysis, preventing you from identifying top 3P sellers and optimizing your strategy to boost 1P sales.

REASON #5

Holistic analysis from DTC to marketplace data

Leverage data from 100M+ websites to benchmark your performance against DTC competitors and tap into 1B+ Google and Amazon search terms to capture more traffic.

Stackline offers only marketplace data, missing the robust analysis needed to boost your sales.

Similarweb is rated the best on G2

Out of 3,395 eligible products for G2’s 2024 Best Software Awards, Similarweb made it into 150+ different ranking reports and was ranked #33 for the top 100 best software products.

“In 2023, over&back launched a new ecommerce vertical using Shopper Intelligence to understand category sizes, competitive landscapes, and assortment strategies, which has been crucial for our success, helping us stand out in both ecommerce and with our retail partners.”

Rachel Dietrich

Senior Ecommerce Director, over&back

Sell More on Amazon with  Shopper Intelligence

Don’t just compete—thrive! Choose Shopper Intelligence over Stackline and watch your brand sales grow on Amazon.