Optimize Your Search Strategy and Increase Brand Visibility
Fine-tune your marketplace SEO efforts, and optimize paid campaigns to make your products more findable
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What can you do with search insights
Identify the Highest Performing Keywords
Monitor keyword search volume and brand share of clicks to optimize your product pages’ content and bid on the right keywords.
Estimate Keyword Market Potential
Analyze first-page search results to evaluate keyword potential and monitor your position.
Evaluate Organic vs. Paid Strategies
Discover which keywords receive the largest share of clicks. Determine if you need to invest more in marketplace SEO or buy your way to the top of the search results.
Analyze Brand Awareness
Track branded searches in your category to evaluate your brand strength.
Teams leveraging search insights
Channel
Management
Get x-ray vision into your competitors’ marketplace search strategies to identify opportunities for growth.
Listing Optimization & Advertising
Optimize your product page content based on high-performing keywords, and adjust your paid search strategy by category.
Category & Brand Management
Understand what people are searching for to make sure your product portfolio addresses market needs.
What makes our search insights unique
One of our core differentiators is the ability to layer consumer behavior insights into every data set. This allows us to present insights on brand share of clicks, average product price per keyword, paid vs. organic clicks and much more.
