The SEO Toolkit You’ve Been Waiting For

Backed with the freshest and most granular data on the market, your search for a full-stack, future-proof SEO tool is over. Say hello to more organic traffic with Similarweb.

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Organic rank, visibility and traffic are declining. But the opportunities to win are still there if you have the right SEO tool

Don’t let changes take away your traffic share. Similarweb’s SEO suite keeps an eye on Google and the SERPs, then presents opportunities to you.

Experience daily, fresh data on keywords, searches, competitors, and industries so you can gain and maintain a competitive edge in an unstable, dog-eat-dog landscape.

Gain more organic traffic with data-driven insights and easy-to-use SEO tools

Discover the traffic-driving keywords you need to target

Enter a world of fresh keywords and see accurate monthly search volume (MSV) along with Last 28 Day searches to find keywords that are on the up and drive actual traffic.

Learn more about Keyword Generator

Monitor and improve your ranking performance with precision

See all of your competitors, the whole SERP landscape (yes, that includes paid), and track where you rank with precision.

Learn more about our Rank Tracker

Technical audit to improve your performance

Run thorough site audits on your website or sections of your site. Our premium tool runs on our own servers and provides a prioritized list of actions, along with traffic funnel analysis so you can focus on your changes having impact on rank, traffic, and ROI.

Learn more about Site Audit

Build out and strengthen your backlink profile

Review the full backlink profile of any website. Get the big picture to assess quality, quantity, TLDs and more over time. Or go granular with daily updated daily on the backlinks themselves.

Learn more about Backlink Analytics

Elevate your SEO strategy with the industry’s most powerful data and drive real business impact

Uncover your competitors’ SEO strategies

Get a bird's eye view of your competitors and industry players, but also go deeper: see the content types, pages, links, keywords, or technical SEO aspects they are prioritizing and driving impact from.

Be the first to optimize for new searches

Ranking number one is hard, but did you know one in every six searches is new? This creates opportunities to rank before the landscape gets competitive. Our ‘Last 28 Days’ and ‘Trending’ filters show you the up-and-coming terms in your niche other tools miss – and, more importantly, your competitors aren't aware of.

Go beyond SEO into Holistic Search

SEO is no longer an island. Our tools are designed for strategic SEOs to access full SERP data and even paid spend data for competitors. Understand which keywords suit which Search channel and the best tactics to deploy for maximum ROI.

Predict how demand trends impact organic traffic

See in-depth traffic analysis of any keyword in the world, who ranks for it and how it has historically performed. Go broader and compare keyword set trends over time to understand if demand is going up or down for SEO and your business overall.

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Win more organic traffic with Similarweb’s strategic SEO tools, made for a changing search landscape