The #1 Keyword Research Tool

Next-level keyword research powered by accurate, real-time search and traffic data

Keeping your keyword strategy competitive requires accurate search data and real-time insights - Similarweb unlocks both

Tap into the keywords driving traffic and engagement, on and off-page

Discover everything you need for a granular view into keywords, across competitors, geography, device, seasonality, and more.

Access essential keyword tools and metrics you won't find anywhere else

Explore keyword ideas

Create a unified strategy across Google, Amazon, and YouTube. Our Keyword Generator includes over 5 billion keywords from the biggest search engines.

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Get insights from unique metrics

Make better, data-backed decisions, with insights into critical metrics like Keyword Difficulty, Search Intent, and Zero Clicks.

Get a deep view of mobile web

Understand mobile search behavior, with our new generation tool that delivers fresh data and insights.

Easily find new keywords

Quickly benchmark keywords against each other and get a side-by-side comparison of the most important performance metrics, in a single click.

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Uncover new keyword opportunities

Analyze which keywords are sending traffic to you versus your competitors to spot new opportunities.

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Elevate your SEO, paid search and content marketing by targeting the keywords that convert

Be the first to rank for keyword trends

Only Similarweb updates keyword data daily, so you can spot trending keywords first – and adapt your content strategy before your rivals.

Confidently target the right keywords

Choose the better keywords for your PPC campaigns using powerful tools like Keyword Gap, Paid Keywords, and more.

Learn more about Paid Keywords Tool

Drive more traffic and boost conversion

Focus your writing on content that matches user intent and funnel stage to drive higher customer acquisition.

"From a value standpoint, Similarweb is the clear winner in terms of the breadth of data you get, the actionability of that data, and value for money."

Steve Wiiderman

Wiideman Consulting Group

FAQ

Rethink Keyword Research, With Similarweb