The #1 Competitor Analysis Tool

With the Similarweb Digital Intelligence platform, you can analyze your closest competitors thoroughly and effectively to discover their strengths and weaknesses, and adapt to market shifts when they happen. Similarweb’s tools enable you to benchmark your competitors’ websites and digital performance against your own and identify the channels with the highest traffic share. Deep dive into your rivals’ SEO, advertising, content, and affiliate strategies to reveal new opportunities to plan your tactics and improve your performance.

Similarweb offers a variety of tools that provide insight into the digital performance of your competitors and uncover their activity across different channels. With Similarweb Digital Marketing Intelligence, you can discover how your competitors are performing across marketing channels, how much traffic and engagement they're getting, which affiliates they work with, their organic and paid search tactics, and even their best-performing ad creatives. We also provide extensive website and keyword research tools that help you benchmark your performance against your competitors.

Data analysis is the foundation of our entire business. For over 10 years, Similarweb has developed a unique, multidimensional approach to understanding the digital world. Similarweb Digital Marketing Intelligence solution empowers businesses to make better decisions by equipping them with the insights they need to succeed in dynamic, competitive markets. Learn more about our data methodology.

Similarweb’s data analysis solution is unmatched in accuracy and freshness, enabling us to deliver a granular view of keywords and display changing trends as they happen. You can rely on near real-time keyword data to power the metrics you use daily and make confident decisions on your marketing strategy. Our unique dataset enables us to deliver unique insights and metrics with accuracy you won’t find anywhere else.