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Audience Behavior Data

Glean consumer insights to foresee longer term trends

Reflect on customer loyalty

The internet allows consumers to shop around and visit as many online stores as they like. Using Audience data, identify valuable websites that a target audience visits in addition to the analyzed website. Identify new competitors and quantify the risk of customer churn.

Evaluate the potential of monetization

The internet is global but the demographic and geographical mix of a website can have long-term implications on its top and bottom line. Understanding where users come from can demonstrate the potential value of user monetization.

Gain a better understanding of visitors

Learn more about the target audience of any company or industry by seeing where they spend time on the web. Our audience intelligence features enable you to see websites being browsed in the same session as the analyzed site and thus, build a better user profile for specific websites.

Audience Behavior Feature Set

Audience Interests
Audience Interests reveals other websites a user is likely to browse to after visiting a certain domain, enabling you to build a better user profile for specific websites.
Audience Overlap
Dive into audience intelligence to see the overlap of users perspective from the same category. Measure brand loyalty by seeing the overlapping visits of the analyzed company to other sites in the same category.
Audience Demographics
Learn about the target audience of the analyzed company and industry to better understand the digital landscape and the consumers that affect a company’s performance.